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Digital Media - Online Video Streaming, iVoD and Mobile TV Insights


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Online video streaming and is one of the fastest growing digital formats and marketers are certainly recognising it’s potential. Online video streaming/web TV over the Internet is being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. The success of Google’s YouTube has been well documented and YouTube continues to dominate in terms of viewers and streaming. In 2013 it is attempting to capitalise further on this popularity by introducing paid subscriptions for popular content. Netflix, initially operating in the iVOD sector alone has also entered the streaming video market and is gaining prominence and expanding internationally. Improvements in mobile technology and the introduction of smart phones have also assisted the development of mobile TV/video and we can now see it has a bright future ahead.

This report provides an insight into the key trends taking place in online and mobile video media. For information on IPTV and home networking systems, see separate report: Global – IPTV, Smart TV and Digital TV Insights.

Latest developments:

In 2013 around a couple of billion online videos are watched worldwide each month; Online Video-On-Demand has gained the attention of Internet heavyweights Google and Facebook; the US is an interesting market to watch for VoD developments with Hulu, Blockbuster, Netflix and Walmart Vudu just some of the players vying for position; there is a movement towards creating online video “channels” over the Internet aimed at target audiences and YouTube has established a number of popular channels of its own.

Companies mentioned in this report:

Google YouTube; Facebook; Netflix; Amazon; Hulu; Microsoft Zune; Walmart Vudu; Playstation; Apple; Blockbuster (Dish Network); Blinkx; Barnes and Noble.


1. Synopsis
2. The power of online video media
2.1 Introduction
2.2 Online video key statistics
2.3 Online video media versus IPTV
2.4 Advantages of online video media
3. Internet Video-On-Demand (iVoD)
3.1 OTT services will also drive iVoD
3.2 TV shows on the Internet
4. Industry insights
4.1 Personal video
4.2 Video conferencing and telepresence
4.3 TV Everywhere (TVE) and multi-screens
4.4 Streaming content into the home
4.5 Video Content Delivery Network (CDN) services
4.6 Geo-blocking
4.7 Copyright and the Internet back in the Spotlight
5. Brief case studies
5.1 Netflix
5.2 YouTube
6. Mobile TV/video comms
6.1 Mobile TV market insights
6.2 Mobile TV is dead – long live mobile video
6.3 Focus on video media, not TV
7. Conclusion: The future of video in telecoms
8. Related reports
Table 1 – Global revenue from online TV and video – 2008; 2010; 2012; 2017
Table 2 – Online video unique visitors – top online video properties in the US – May 2010; Jan 2011; Sep 2011; Feb 2012
Table 3 – Global mobile TV subscribers – 2009 - 2014
Chart 1 –Global mobile TV subscribers’ annual change – 2009 - 2014
Exhibit 1 – Examples of online VoD sites
Exhibit 2 – Google Android based TV
Exhibit 3 – Equivalence between access modes and traditional audiovisual use
Exhibit 4 – A first for the industry - Tata Communications and Cisco’s telepresence solution
Exhibit 5 – Definition: Content Delivery Networks (CDN)
Exhibit 6 – Open Mobile Video Coalition (OMVC)
Exhibit 7 – Mobile TV/Video – emerging across the world
Exhibit 8 – First example of video media collaboration

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