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Digital Media - Insights into an Innovative Leader - Google


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Google is an innovative leader of the digital media sector and an industry heavyweight. The breadth of its business interests is enormous from developing driveless cars; creating smart energy technologies; dominating the smart phone market and focusing on its core search services. In 2013 it appears to be focusing on the e-commerce sector with Google Shopping for Suppliers just one example. This report provides an overview of some of Google’s key initiatives; explores the importance of advertising to the company and includes BuddeComm’s unique analyses.

Latest developments:

In early 2013 it was announced that YouTube had launched YouTube Paid Subscriptions. There are many YouTube channels which have become very popular and YouTube is hoping to capitalise upon this viewer loyalty; Also in 2013 Google launched a B2B Beta service called Google Shopping for Suppliers which is initially available in the US only to electrical and electronics industries.


1. Synopsis
2. Google overview
2.1 Google YouTube
2.1.1 YouTube Rental
2.2 Google Android
3. Advertising important to digital media companies
4. Examples of other Google initiatives
4.1 Google Wallet
4.2 Google Offers
4.3 Google Shopping
4.3.1 Google Shopping for Suppliers
4.4 Google Chrome browser and OS
4.5 Google TV
4.6 Google+
4.7 Google Ventures
4.8 Google’s review content purchases
4.9 Google’s driveless car
5. Google and infrastructure
5.1 Disruptive Google Fiber is shaking up the telco world
5.2 Different infrastructure and retail business models
5.3 Taking on the appalling regulatory situation in the USA
5.4 New infrastructure concept lowers costs
5.5 Vertically-integrated Google Fibre
5.6 Asia Pacific fibre deployments – what it means for Google
5.7 Smart Energy
6. Not always a success – some ideas shelved
6.1.1 iGoogle
6.1.2 Google Wave and Google Buzz
6.1.3 Google PowerMeter
6.1.4 Google Health
7. Other industry issues
7.2 Copyright
7.3 White spaces
8. Related reports
Table 1 – Online video unique visitors – top online video properties in the US – Selected months 2010 - 2012
Table 2 – Global smart phone operating system market share – 2010; 2011; 2012
Table 3 – Google total advertising revenue – 2006 - 2012
Table 4 – Google Chrome browser market share compared to other leaders – 2010 - 2012
Exhibit 1 – Facebook
Exhibit 2 – Google Unity
Exhibit 3 – Kansas City to receive Google’s ultra high-speed broadband network
Exhibit 4 – Are Google, Microsoft and Apple the next utilities in telecoms?

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