Market Research Logo

Digital Media - Impact on the Media Industry Insights

The traditional media industry has been under turmoil since the rise of digital media platforms which have impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, have led to much unrest in the media sector. Major competing sectors include TV and radio broadcasting, newspaper publishers, film, music and video industries.

The digital media companies are the clear leaders however and to a certain extent there will be parallel developments: one driven by Digital TV, using the traditional broadcasting networks and one driven by broadband using new fixed and mobile telco infrastructure. In 2013 the advertising spending being directed towards digital media continues to grow, further escalating the problems for the traditional media.

This report broadly describes and analyses the effect that digital media and convergence is having on the media industry. It uses the long standing book publishing industry as a case study of one example where digital media is having an enormous impact.

Latest developments:

The tension between the vested traditional media and the newer Internet media companies continues with the age old issue of copyright and online piracy at the core of the problem. The competition is also heightened as these companies fight over advertising dollar. Advertising is very important to the media industry and in many cases is the main source of revenue. The direction the advertising industry takes directly impacts on the media sector.


1. Synopsis
2. Market summary
3. Collapse of the traditional media industry
4. Market insights
4.1 From calls to applications
4.2 Expect delays and roadblocks
4.3 Fragmentation, consolidation, mergers and acquisitions
4.4 Where are the new opportunities?
4.5 Think international
4.6 Media and Telcos adapting business to the new Digital Economy
4.7 Copyright and the Internet back in the Spotlight
5. Whatever happened to media convergence?
5.1 Convergence substitution
5.2 New business models for media content required
6. Media companies need to disaggregate and rebuild
6.1 Brand key in online media
6.1.1 Rapidly changing online news market
6.1.2 Learn to value brands
6.1.3 PC versus mobile-centric worlds
7. Brief case study: The book publishing industry
8. The anomaly of the mass media
8.1 Analysis of media trends
8.2 Digital and Mobile Media – Apps, Social Networks, Entertainment and Gaming )Separate report
9. Related reports
Table 1 – Worldwide advertising spending- all mediums – 2010 - 2014
Table 2 – Worldwide online advertising spend – 2008 - 2013
Table 3 – Global advertising spending market share by major types - 2012
Chart 1 – Worldwide online advertising spend – 2008 - 2013
Chart 2 - Global advertising spending market share by major types - 2012
Exhibit 1 – Statistical snapshot of e-books

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report