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Digital Media - Impact on the Media Industry Insights


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The media industry has been under turmoil since the rise of digital media platforms which have impacted upon many aspects of the media industry of old. These changes, combined with an economic downturn, have led to much unrest in the media sector. Major competing sectors include TV and radio broadcasting, newspaper publishers, film and video industries.

The digital media companies are the clear leaders however and to a certain extent there will be parallel developments: one driven by Digital TV, using the traditional broadcasting networks and one driven by broadband using new fixed and mobile telco infrastructure. This report broadly describes and analyses the effect that digital media and convergence is having on the media industry.

Latest developments:

The start of 2012 has seen the tension between the vested traditional media and the newer Internet media companies heat up, with the age old issue of copyright and online piracy at the core of the problem.


1. Synopsis
2. Market summary
3. Collapse of the traditional media industry
4. Market insights
4.1 From calls to applications
4.2 Expect delays and roadblocks
4.3 Fragmentation, consolidation, mergers and acquisitions
4.4 Where are the new opportunities?
4.5 Think international
4.6 Media and Telcos adapting business to the new Digital Economy
4.7 Copyright and the Internet back in the Spotlight
5. Whatever happened to media convergence?
5.1 Convergence substitution
5.2 New business models for media content required
6. Media companies need to disaggregate and rebuild
7. TV broadcasters
7.1 Making progress
7.2 Hulu
7.3 DVR and advertising
7.3.1 DVRs impact on US TV advertising market
8. Radio broadcasters
8.1 Digital radio
9. Print media/newspaper publishers
9.1 Newspaper publishers under pressure
9.1.1 Print News versus internet in the OECD
9.2 An interesting venture: Journalism Online
9.3 The rise of online news paywalls
9.4 Murdoch’s denial a death knell for publishers
9.5 Digital e-readers/E-books
9.6 Brand key in online media
9.6.1 Rapidly changing online news market
9.6.2 Learn to value brands
9.6.3 PC versus mobile-centric worlds
9.6.4 Multimedia journalism
10. The video and DVD rental companies
10.1 The end of the video store?
10.2 DVD rental companies
10.3 Interest grows for Video-On-Demand opportunities
11. The anomaly of the mass media
11.1 Analysis of media trends
12. Related reports
List of Tables and Exhibits
Table 1 – Worldwide advertising spend versus online advertising spend – 2009 – 2012
Table 2 – Growth of Hulu video streams – various months – 2008 - 2011
Table 3 – Most popular formats for receiving news in the USA – 2010
Table 4 – Growth of e-reader sales – 2009 - 2013
Exhibit 1 - All European books online for the price of 600km of roads

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