Market Research Logo

Digital Media - IPTV, Smart TV, Pay TV and Digital TV Insights


Attention: There is an updated edition available for this report.

In 2013 it can be said that the broadcasters are no longer in charge of the global viewing habits of consumers. The home entertainment industry is currently being transformed worldwide as a result of the increased availability of choice and access via the Internet. Consumers now have the choice of, and the ability to access, an enormous amount of movie and TV series content through online DVD rental, downloading, instant streaming and IPTV.

Recently the industry also saw the introduction of Smart TV and while BuddeComm are great believers in Smart TV; we don't foresee that the revolution is going to come out of the current generation of this technology.

This BuddeComm report provides information on the development and general trends in regards to IPTV, Smart TVs (which can also offer IPTV) and the growth of digital broadcasting. The report includes broad global statistics and is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

Latest developments:

Digital broadcasting continues to grow and between now and 2015 around 40 countries are scheduled to switch to over; Interesting IPTV developments are also taking place with over 100 million IPTV subscribers worldwide in 2013; In 2018 China, India and the USA are expected to be the largest Pay TV markets in terms of subscribers; Google's Chromecast was launched in mid 2013 and the principle behind it is probably the magic formula that is needed to finally revolutionise television watching.


1. Synopsis
2. Broadcasting changing beyond recognition
2.1 Chromecast set to revolutionise the TV
2.2 Cloud computing and broadcasting
2.3 Move towards channel unbundling
3. Digital TV
3.1 Digital TV market overview
3.2 Other key trends
4. Pay TV
5. Cable TV
6. HDTV
6.1 HDTV market overview
6.2 Ultra-HD/4K TV
6.3 BitTorrent's deal with CE manufacturers
6.4 3D TV
7. IPTV revolution
7.1 IPTV market statistics
7.2 Customer video demand killed by the video supply industry
7.3 IPTV+RF
7.3.1 IP multicasting
7.3.2 Set-top boxes (STBs) in RF context
8. The Smart or Connected TV
8.1 Introduction
8.2 Smart TV threatens broadcasters
8.3 The gigabyte household needs FttH access
9. Brief case study: YouView
10. Waiting for the next generation of smart TVs
11. Related reports
Table 1 Global - digital TV households 2009; 2011; 2013
Table 2 Global - digital TV penetration market share 2006; 2009; 2012; 2016
Table 3 Top 8 countries pay TV subscribers - 2013
Table 4 Global - number of HDTV households 2009; 2012; 2015; 2017
Table 5 Global Number of 4K TV households 2013; 2018
Table 6 Global - IPTV subscribers 2010 - 2013
Exhibit 1 Set-Top Boxes (STBs)
Exhibit 2 Historical overview - HDTV
Exhibit 3 Examples of top IPTV carriers worldwide

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report