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Digital Media - IPTV, Smart TV, Pay TV and Digital TV Insights


Attention: There is an updated edition available for this report.

The TV market will soon be changed beyond recognition, however while BuddeComm are great believers in Smart TV, we have to report that the revolution is not going to come out of the current generation of this technology as many of the functions offered by Smart TVs are not even being used by the consumers. Other trends occurring in the TV sector sees the inevitable overtaking of DVD by streaming and digital download. This will become the primary way in which households enjoy movies and TV and this will play out over the next decade as more and more consumers IP-enable their lounge rooms. Hollywood will also make more content available digitally, removing the earlier release window advantages that DVD still enjoys today. IPTV is expected to have a profound change on the face of TV delivery over the years to 2015. Over-the-Top (OTT) content in particular will be a key to these changes, offering opportunities for advertising and content providers alike. In mid 2013 we saw the launch of Google's Chromecast which is an exciting new development.

This report provides information on the development of IPTV, Smart TVs (which can also offer IPTV) and the growth of digital broadcasting. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

Latest developments:

Digital broadcasting continues to grow and between now and 2015 around 40 countries are scheduled to switch to over; Interesting IPTV developments are also taking place with over 100 million IPTV subscribers expected worldwide in 2013; In 2018 China, India and the USA are expected to be the largest Pay TV markets in terms of subscribers; Google's Chromecast was launched in mid 2013 and the principle behind it is probably the magic formula that is needed to finally revolutionise television watching.


1. Synopsis
2. Broadcasting changing beyond recognition
2.1 Chromecast set to revolutionise the TV
3. Digital TV
3.1 Digital TV market overview
3.2 Other key trends
3.2.1 BitTorrent's deal with CE manufacturers
4. Pay TV
5. Cable TV
6. HDTV
6.1 HDTV market overview
6.2 Other key trends
7. IPTV revolution
7.1 IPTV market overview
7.2 Other key trends
8. The Smart or Connected TV
8.1 Introduction
8.2 Smart TV threatens broadcasters
8.3 The gigabyte household needs FttH access
8.4 Brief case study: YouView
9. Waiting for the next generation of smart TVs
10. ITU IPTV standard
11. Related reports
Table 1 Global - digital TV households 2009; 2011; 2013
Table 2 Worldwide digital TV penetration rate 2006; 2009; 2012; 2016
Table 3 Top 8 countries pay TV subscribers - 2013
Table 4 Global - number of HDTV households 2009; 2012; 2015
Table 5 Global - IPTV subscribers 2010 - 2013
Exhibit 1 Set-Top Boxes (STBs)
Exhibit 2 Changing TV behaviour
Exhibit 3 Historical overview - HDTV
Exhibit 4 Examples of top IPTV carriers worldwide
Exhibit 5 ITU IPTV standards development

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