Market Research Logo

Digital Media - IPTV, Smart TV and Digital TV Insights


Attention: There is an updated edition available for this report.

The TV market will soon be changed beyond recognition, with Smart TVs capturing a larger market share week by week. Digital broadcasting continues to grow and between now and 2015 around 40 countries are scheduled to switch to over. Interesting IPTV developments are also taking place and in 2012 there are around 55 million IPTV subscribers worldwide and the market grew by around 30% between 2010/2011.

This report provides information on the development of IPTV, Smart TVs (which can also offer IPTV) and the growth of digital broadcasting. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

Latest developments:

The inevitable overtaking of DVD by streaming and digital download as the primary way in which households enjoy movies and TV will play out over the next decade as more and more consumers IP-enable their lounge rooms and as Hollywood makes more content available digitally, removing the earlier release window advantages that DVD still enjoys today. IPTV is expected to have a profound change on the face of TV delivery over the years to 2015.


1. Synopsis
2. Introduction
3. Digital TV
3.1 Digital TV market overview
3.2 Other key trends
3.2.1 BitTorrent’s deal with CE manufacturers
3.3 Pay TV
4. Cable TV
5. HDTV
5.1 HDTV market overview
5.2 Other key trends
6. IPTV revolution
6.1 IPTV market overview
6.2 Other key trends
7. The Smart or Connected TV
7.1 Introduction
7.2 Smart TV threatens broadcasters
7.3 The gigabyte household needs FttH access
7.4 Brief case study: YouView
8. ITU IPTV standard
9. Related reports
List of Tables and Exhibits
Table 1 – Worldwide digital TV households – 2009; 2011; 2013
Table 2 – Digital TV penetration rate worldwide – 2006; 2009; 2012; 2016
Table 3 – Worldwide number of HDTV households – 2009; 2012; 2015
Table 4 – Worldwide IPTV subscribers – 2010; 2012; 2014
Exhibit 1 – Set-Top Boxes (STBs)
Exhibit 2 – Changing TV behaviour
Exhibit 3 – Historical overview - HDTV
Exhibit 4 – Examples of top IPTV carriers worldwide
Exhibit 5 – ITU IPTV standards development

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report