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Digital Media - IPTV and Smart TV Insights

The TV market will soon be changed without recognition, with Smart TVs capturing a larger market share week by week. Interesting IPTV developments are also taking place in Europe, particularly France and Italy; as well as China, Hong Kong and the Netherlands. In 2012 there are around 55 million IPTV subscribers worldwide and the market grew by around 30% between 2010/2011.

This report provides information on the development of IPTV in terms of its development as a means to deliver television services over the Internet. It also examines it use as a feature of Smart TVs, which offer IPTV, as well as media streaming, TV apps and web browsing. The report incorporates recent industry insights and statistics on IPTV and Smart TV, as well as selected information on the leading countries, written by BuddeComm’s team of Senior Analysts. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

Latest developments:

The inevitable overtaking of DVD by streaming and digital download as the primary way in which households enjoy movies and TV will play out over the next decade as more and more consumers IP-enable their lounge rooms and as Hollywood makes more content available digitally, removing the earlier release window advantages that DVD still enjoys today. IPTV is expected to have a profound change on the face of TV delivery over the years to 2015.

Companies mentioned in this report:

Shanghai Telecom and BesTV; Jiangsu IPTV project; CNTV IPTV network; Orange; SFR; Bouygues Telecom; Telecom Italia; Wind; Fastweb; Tiscali; YouView.


1. Synopsis
2. IPTV revolution
3. IPTV market summary
4. IPTV market insights
5. The Smart or Connected TV
5.1 Introduction
5.2 Smart TV threatens broadcasters
5.3 The gigabyte household needs FttH access
5.4 Brief case study: YouView
6. Examples of leading IPTV countries
6.1 USA
6.2 China
6.2.1 China IPTV statistics
6.2.2 China IPTV forecasts
6.3 India
6.4 Hong Kong
6.4.1 PCCW
6.4.2 IPTV services – NOW
6.5 France
6.6 Netherlands
6.7 Italy
6.7.1 Telecom Italia
6.7.2 Wind
6.7.3 Fastweb
6.7.4 Tiscali
6.7.5 Other developments
7. ITU IPTV standard
8. Related reports
List of Tables, Charts and Exhibits
Table 1 – Worldwide IPTV subscribers – 2010; 2012; 2014
Table 2 – China IPTV subscribers – 2004 - 2012
Table 3 – PCCW broadband subscribers – 2000 - 2010
Table 4 – PCCW NOW TV subscribers and ARPU – 2003 - 2010
Table 5 – France - IPTV subscribers, proportion of DSL base – 2004 - 2012
Table 6 – KPN IPTV subscribers – 2008 - 2011
Table 7 – Telecom Italia IP TV subscribers – 2007 - 2011
Table 8 – Fastweb IPTV subscribers – 2008 - 2009
Chart 1 – France - IPTV subscribers, proportion of DSL base – 2004 – 2012
Exhibit 1 – Examples of top IPTV carriers worldwide
Exhibit 2 – ITU IPTV standards development

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