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Digital Media - Gaming, Gambling & Virtual Worlds

The global online gambling industry continues to grow, despite the US regulatory restraints and the economic downturn. Online gambling operations are cheaper to operate than traditional establishments so are better placed to weather an economic downturn.

In addition, the number of Internet users around the world continues to grow resulting in an ever expanding customer base. Online games and virtual worlds also remain popular and in-game advertisers are taking note, especially as there is evidence that free online games are becoming more popular in the current economic environment.

This report provides a market overview of the gambling, gaming and virtual world sectors with a focus on online and mobile formats.


  • SYNOPSIS
  • INTRODUCTION
  • ONLINE GAMBLING
    • GAMBLING MARKET OVERVIEW AND STATISTICS
      • Table Worldwide online gambling revenue - 1997; 2001; 2004; 2006; 2008
      • Table Worldwide revenue from all forms of gambling - 2005; 2007; 2012
      • Table Regional revenue from all forms of gambling - 2006 - 2007; 2012
    • MOBILE GAMBLING
      • Table Total value of bets placed via mobile gambling worldwide - 2006; 2009; 2010
    • A NEW PUSH TO REVOKE US GAMBLING BAN
    • BRIEF CASE STUDY: PARTYGAMING
      • Table PartyGaming revenue - 2006 - 2008
      • Table PartyGaming daily users - 2006 - 2007
    • ONLINE POKER
      • Table Online poker players worldwide - 2005 - 2006; 2009
      • Table Worldwide online poker revenue - 2004; 2007
    • ONLINE GAMBLING AND FRAUD
  • ONLINE GAMING
    • Table Key players in gaming industry sectors worldwide
    • GAMEHERS' AND CASUAL GAMING
    • ONLINE GAMING STATISTICS
      • Table Examples of top online games sites in the US - 2008
      • Table Worldwide online gaming revenue and annual change - 2000 - 2008; 2012
      • Table Online gaming revenue market share - leading regions - 2012
      • Table US video game revenue for console, PC, online and wireless - 2008
  • MOBILE GAMING
    • MOBILE GAMING STATISTICS
      • Table Worldwide mobile gaming revenue - 2004 - 2009; 2013
      • Table Examples of popular mobile games
      • Table Worldwide mobile game users - global monthly averages - 2005; 2010
      • Table Top 10 mobile game publishers worldwide - market share - May 2006
    • ANALYSIS
    • KEY FINDINGS OF THE MOBILE LIFESTREAMS REPORT
    • ADDITIONAL CONCLUSIONS - MOBILE LIFESTREAMS REPORT
  • VIRTUAL WORLDS
    • Table Characteristics of virtual worlds
    • Table Definition: online avatar
    • Table Examples of virtual worlds
    • VIRTUAL WORLDS FOR YOUNGER USERS
      • Table Examples of virtual worlds for younger users
    • VIRTUAL WORLDS FOR EDUCATION
    • VIRTUAL MALLS FOR SHOPPING
    • RISKS OF BUSINESS IN A VIRTUAL WORLD
      • Table Linden Labs ban on gambling
    • VIRTUAL WORLD STATISTICS
      • Table Number of virtual worlds worldwide - 2007; 2009
    • BRIEF CASE STUDY: SECOND LIFE
      • Table Second Life subscribers - 2006 - 2008
      • Table Second Life financials - 2007 - 2008
      • Table Market share of Second Life active users by country - 2007
  • IN-GAME ADVERTISING
    • Table Anarchy Online by Funcom
    • Table Online game advertising spend worldwide - 2007 - 2008; 2012

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