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Digital Media - The Competitive Internet Media Environment


Attention: There is an updated edition available for this report.

The success of Internet Media companies can be partly attributed to their willingness to compete in many different markets. While companies like Google, Microsoft and Yahoo continue to focus on their core business of search services, these companies, as well as the other leading digital media players such as eBay, AOL, Amazon, Facebook, Apple, Twitter etc also continue to look for other opportunities from developments in mobility, cloud computing, e-commerce, home media, social media, online VoD, infrastructure etc. Underlying many of these initiatives is the continuing competitive battle over the advertising dollar and attempts to generate new revenue streams.

This report includes BuddeComm’s analyses and identification of the key areas of focus for Internet media companies and incorporates examples from Google, Facebook, MySpace and News Corp, which, in part, demonstrates the different approaches these companies are taking to this shifting landscape.

Latest developments:

There are a number of key areas the Internet Media companies are focusing including developments in mobile and enhancing fixed online services. Revenues generated from advertising are still of key importance to this sector.

Companies mentioned in this report:Google; Facebook; MySpace; News Corp.

Financial information includes:

Worldwide advertising spend; Worldwide online advertising spending; Google advertising revenue; Worldwide smart phone operating system market share


1. Synopsis
2. Introduction and analyses
3. Internet media companies
4. Dominating the internet
5. Key trends for digital media companies
5.1 Overview of media company activities
5.2 Search services
5.3 Digital media advertising
5.3.1 Google and Facebook vie for advertising dollar
5.4 Mobile sector
5.4.1 Media company activity in the mobile space
5.5 Cloud Computing for media and entertainment sectors
5.5.1 Cloud-gaming a hot trend
6. Brief case study: MySpace
7. Brief case study: News Corp
7.1 BSkyB
7.2 Globalisation of media
7.3 News Corp’s attempt to block free online news
8. Related reports
List of Tables and Exhibits
Table 1 – Visitors to top web properties worldwide – 2008; June 2009; May 2011
Table 2 – Worldwide search engine market share – Mid 2011; Feb 2012
Table 3 – Worldwide advertising spending- all mediums – 2008 - 2012
Table 4 – Worldwide online advertising spending – 2007 - 2012
Table 5 – Most popular forms of online advertising
Table 6 – Google total advertising revenue and mobile advertising revenue – 2006 - 2012
Table 7 – Worldwide smart phone operating system market share – 2007 – 2010; Q3 2011
Exhibit 1 – Key areas of focus for Internet media companies
Exhibit 2 – Digital advertising cost considerations
Exhibit 3 – Examples of large global advertising groups and subsidiaries
Exhibit 4 – Examples of digital advertising agencies
Exhibit 5 – Top sectors for online advertising spending
Exhibit 6 – Facebook

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