Spending on advertising using digital media channels is continuing to grow in market share and while the economic downturn initially impacted upon the growth of overall advertising spending; in 2012 advertising spend continues to grow with the ever popular TV advertising rebounding. Digital marketing remains a growth area, as marketers shift towards these types of advertising methods at the expense of traditional formats. The Internet Media giants are waging a battle over online advertising spend with the established leaders Google and Yahoo beginning to feel the competitive pressure from other prominent sites like Facebook.
This report provides an overview and analysis of Digital Media marketing with a focus on two of the key digital advertising platforms - Internet and Mobile. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.
Internet advertising is expected to capture around 18% market share in 2012; Microsoft is revitalising its online advertising offerings via partnerships.
Companies mentioned in this report:
Google; Hulu; Yahoo; Microsoft; Facebook; Examples of top companies spending on mobile advertising.