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Digital Media - Advertising and Marketing in the Digital Age


Attention: There is an updated edition available for this report.

1. Synopsis
2. Market summary
3. Market insights
3.1 Consumers will lead the way
3.2 Changes in internet advertising
3.3 Mobile advertising
3.3.1 Advertising on mobile apps
3.4 Mobile Location-Based Advertising (MLBA)
3.5 TV advertising
3.6 Hulu
3.7 Digital ad exchanges
4. Key online advertising categories
4.1 In-game advertising
4.2 Social media advertising
4.3 Online video advertising
4.4 Online search advertising
5. Consumers react to privacy misuse by Internet companies
6. Related reports
List of Tables, Charts and Exhibits
Table 1 – Worldwide advertising spending- all mediums – 2010 - 2014
Table 2 – Top ten countries by advertising spend per capita - 2010
Table 3 – Worldwide online advertising spend – 2007 - 2012
Table 4 – Global advertising spending market share by major types - 2012
Table 5 – Examples of popular forms of online advertising
Table 6 – Google advertising revenue – 2006 - 2012
Table 7 – Worldwide smartphone operating systems by market share – 2007 – 2010; Q3 2011
Table 8 – Growth of Hulu video streams – various months – 2008 - 2012
Table 9 – Worldwide in-game advertising spending – 2010; 2013
Table 10 – Worldwide social network advertising spending – 2008 – 2016
Table 11 – USA social network advertising spending – 2008 - 2009
Table 12 – US online advertising revenues - top four portals – 2008 - 2011
Chart 1 – Worldwide online advertising spend – 2007-2012
Chart 2 - Global advertising spending market share by major types - 2012
Chart 3 - Google advertising revenue – 2006 - 2012
Exhibit 1 – Digital advertising cost considerations
Exhibit 2 – Examples of large global advertising groups and subsidiaries
Exhibit 3 – Examples of digital advertising agencies
Exhibit 4 – Top sectors for online advertising spending
Exhibit 5 – Online ad deal between Google and Yahoo aborted
Exhibit 6 – Top mobile advertising spenders – Q2 2012
Exhibit 7 – Anarchy Online by Funcom
Exhibit 8 – Facebook and Nielsen’s marketing alliance

Spending on advertising using digital media channels is continuing to grow in market share and while the economic downturn initially impacted upon the growth of overall advertising spending; in 2012 advertising spend continues to grow with the ever popular TV advertising rebounding. Digital marketing remains a growth area, as marketers shift towards these types of advertising methods at the expense of traditional formats. The Internet Media giants are waging a battle over online advertising spend with the established leaders Google and Yahoo beginning to feel the competitive pressure from other prominent sites like Facebook.

This report provides an overview and analysis of Digital Media marketing with a focus on two of the key digital advertising platforms - Internet and Mobile. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

Latest developments:

Internet advertising is expected to capture around 18% market share in 2012; Microsoft is revitalising its online advertising offerings via partnerships.

Companies mentioned in this report:

Google; Hulu; Yahoo; Microsoft; Facebook; Examples of top companies spending on mobile advertising.


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