Market Research Logo

Digital Economy - E-Commerce Insights

E-Commerce has become a very important area of focus for Internet media players, financial institutions and payment processing firms alike. While popular sites like Amazon and eBay are well known; social media models such as Facebook Credits and Pinterest may also offer future e-commerce opportunities. Governing bodies are also recognising the importance of this sector – in early 2012 the European Commission (EC) outlined 5 priority areas it wanted to improve in order to increase e-commerce growth and its contribution to the GDP.

The following report includes industry insights and information on the e-commerce sectors. The report includes selected information on the leading trends in this sector and provides examples and statistics, where available. Please note a separate report is available on the global m-commerce sector and is titled: Digital Economy – M-Commerce Insights.

Key developments:

In 2013 Google launched a B2B e-commerce search service, expanding upon its initial Google Shopping offering. In early 2012 the European Commission (EC) announced its goal by 2012 is to double e-commerce sales in order to increase the Internet contribution to the GDP; Retailers have been slow to tap into the new opportunities emerging from the new practice of customers bringing online devices into their stores; Online banking continues to grow in popularity with North American users the most prolific.


1. Synopsis
2. Market summary
2.1 Global e-commerce market
3. Market insights
3.1 Underlying trends
3.2 E-payments
3.3 Google Shopping
4. Internet banking (E-banking)
4.1 The changing face of e-banking
4.1.1 Online banking
5. Evolving e-commerce trends
5.1 Content Delivery Networks (CDNs)
5.2 Interesting e-retail case study
5.3 Advertising important to e-commerce
5.3.1 Move from ARPU to penetration
5.3.2 Permission based marketing
5.4 Social networks play a key role
5.5 Cloud computing and e-commerce
6. Related reports
Table 1 – Global e-commerce spending – 2011 - 2013
Table 2 – Visitors to top fifteen web properties worldwide – June 2010; March 2011
Exhibit 1 – Digital economy – key developments
Exhibit 2 – Popular online activities
Exhibit 3 – European Commission e-commerce five priorities - 2012
Exhibit 4 – Online retail market - regional overview
Exhibit 5 – Examples of popular online retail websites around the world
Exhibit 6 – Security still a key issue
Exhibit 7 – Overview of PayPal
Exhibit 8 – Groupon
Exhibit 9 – Vancouver mall customers shop via Facebook
Exhibit 10 – Definition: Cloud computing

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report