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Digital Economy - E-Commerce Insights


Attention: There is an updated edition available for this report.

The e-commerce sector has become very competitive and different types of players are vying for position. A number of key developments have occurred, particularly in the mobile digital wallet space and with websites which offer “deals of the day”. Other social media models such as Facebook Credits and Pinterest may also offer future e-commerce opportunities.

E-Commerce and m-commerce have become very important areas of focus for mobile operators, Internet media players, financial institutions and payment processing firms alike. Governing bodies are also recognising the importance of this sector – in early 2012 the European Commission (EC) outlined 5 priority areas it wanted to improve in order to increase e-commerce growth and its contribution to the GDP.

The following report includes industry insights and information on the e-commerce sectors. The report includes selected information on the leading trends in this sector and provides examples and statistics, where available. Please note, a separate report is available on the global m-commerce sector and is titled: Digital Economy – M-Commerce Insights.

Key developments:

In early 2012 the European Commission (EC) announced its goal by 2012 is to double e-commerce sales in order to increase the Internet contribution to the GDP; Retailers have been slow to tap into the new opportunities emerging from the new practice of customers bringing online devices into their stores; Online banking continues to grow in popularity with North American users the most prolific.


1. Synopsis
2. Market summary
2.1 Global e-commerce market
3. Market insights
3.1 Underlying trends
3.2 E-payments
4. Internet banking (E-banking)
4.1 The changing face of e-banking
4.1.1 Online banking
5. Evolving e-commerce trends
5.1 Content Delivery Networks (CDNs)
5.2 Interesting e-retail case study
5.3 Advertising important to e-commerce
5.3.1 Move from ARPU to penetration
5.3.2 Permission based marketing
5.4 Social networks play a key role
5.5 Cloud computing and e-commerce
6. Related reports
List of Tables and Exhibits
Table 1 – Global e-commerce spending – 2011 - 2013
Table 2 – Visitors to top fifteen web properties worldwide – June 2010; March 2011
Exhibit 1 – Digital economy – key developments
Exhibit 2 – Popular online activities
Exhibit 3 – European Commission e-commerce five priorities - 2012
Exhibit 4 – Online retail market - regional overview
Exhibit 5 – Examples of popular online retail websites around the world
Exhibit 6 – Security still a key issue
Exhibit 7 – Overview of PayPal
Exhibit 8 – Groupon
Exhibit 9 – Vancouver mall customers shop via Facebook
Exhibit 10 – Definition: Cloud computing

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