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Digital Economy - M-Commerce Insights

Mobile commerce is one of the hottest sectors right now and it is gaining importance for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It works best in those areas where it can emphasise the core virtue of mobile networks – convenience. The enormous success of smart phones is linked to the Apps which are available and increasingly commercial models will be linked to these apps - which will result in further spectacular growth in m-commerce. Please note, a separate report is available on the global e-commerce sector and is titled: Digital Economy – E-Commerce Insights.

Key developments:

In late February 2012 Facebook announced it had partnered with a number of mobile operators in order to provide streamlined billing practices; BuddeComm sees the development of m-wallets as a major breakthrough for the m-payment sector and beyond, and could indeed be a game changer; In 2012 the term SoLoMo is being much discussed when referring to developments in the m-commerce sector.

Companies mentioned:

Facebook, Foursquare; Google

1. Synopsis
2. Global m-commerce market
2.1 Mobile devices rise in popularity
2.2 M-commerce buzzword: SoLoMo
3. Key m-commerce sectors
3.1 NFC and M-Wallets
3.2 Mobile payments apps
3.3 M-banking
3.4 Mobile money transfer services
3.5 Mobile auctions
3.6 Mobile location shopping and marketing
3.7 Mobile vouchers, coupons and loyalty cards
3.8 Mobile advertising
4. Still waiting for in-store m-shopping
4.1.1 Can m-payment services be profitable in developing countries?
5. Case studies
5.2 M-commerce in China
5.3 Case study: FeliCa in Japan
6. Related reports
List of Tables and Exhibits
Table 1 – Global m-commerce revenue – 2013; 2015
Table 2 – Worldwide smart phone mobile device sales by quarter – 2009 – Q1 2012
Exhibit 1 – Mobile devices tipping point
Exhibit 2 –Mobile Apps examples across various sectors
Exhibit 3 – M-Commerce – key developments
Exhibit 4 – Money transfer services
Exhibit 5 – Foursquare - 2012
Exhibit 6 – M-PESA
Exhibit 7 – China’s dominant e-commerce site

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