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Denmark - Telecoms, IP Networks, Digital Media and Forecasts


Attention: There is an updated edition available for this report.

This report provides a comprehensive overview of trends and developments in Denmark’s telecommunications market. The report analyses the mobile, Internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major players, revenues, subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile voice and data markets;
  • Broadband (FttH, DSL, cable TV, wireless);
  • Convergence and digital media;
  • 3G subscriber and mobile ARPU forecasts to 2015;
  • Broadband market forecasts for selective years to 2020.


Denmark ambitious for 1Gb/s fibre access by 2020

BuddeComm’s annual publication, Denmark - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in Denmark.

Denmark enjoys Europe’s highest broadband penetration rate, the result of excellent cross-platform competition, a populace keen to utilise the Internet and IP-delivered services, and a sympathetic regulatory regime which has effectively promoted access to the incumbent’s fixed-line network. The mobile sector has progressed with all four operators encouraging consumer uptake of data services on upgraded HSPA networks, while recent auctions for 2.6GHz spectrum have paved the way for network operators to deploy mobile broadband services based on LTE during 2011. The fixed-line sector continues to contract, as more people forego fixed phones for VoIP and mobile-only solutions.

Telecom revenue recovered slightly in 2009, having fallen in 2008 in part as a result of unfavourable economic conditions. It is expected to show only moderate growth during the next few years, scaled down somewhat through the effects of regulated tariffs on mobile termination rates and roaming, competition among players, as the continuing decline in voice revenue. Investments in the sector have nevertheless weathered the troubled liquidity markets, having risen steadily year-on-year. Still, the proportion of revenue re-invested in telecoms remains among the lowest in the EU. Pressure to maintain the investment momentum during the next few years will partly come from the government, which is keen to see its broadband strategies realised: its ambitious yet realistic aim is to have all households able to access a 10Mb/s Internet service by 2013, and for at least 80% of households to have a 50Mb/s service. By 2020, the government plans to have 1Gb/s services available to most households. This target will require significant upgrades to existing networks, and a wholesale replacement of the legacy copper network with an FttH architecture. To this end the regulator during 2010 instigated a number of measures to facilitate fibre networks builds (mainly concerned with municipal access to infrastructure such as ducts and private roads).

In the mobile sector, the four competing network operators all secured licenses in the 2.6GHz band at auction in May 2010. The technology-neutral spectrum is suitable for 4G wireless broadband services based on standards such as LTE and WiMAX. Long-term investment by these operators will be encouraged by favourable terms, including the 20-year term and no requirements for geographical coverage or deadlines for rollout. Commercial considerations will encourage early deployment of LTE technology - both TDC and 3 Scandinavia were expected to roll out LTE by the end of 2010 or early 2011. This development will fundamentally shift the focus from mobile voice services to high-end data services, and so help increase revenue and ARPU.

Digital switchover in Denmark was completed in November 2009. There are eight nationwide multiplexers for DTTV, including two for public service TV, while one multiplex has been reserved for mobile TV (DVB-H) and two as an ‘innovation reserve’ to ensure that Denmark is prepared to meet future technological changes. In June 2010 broadcasts using the DVB-T2 standard were begun in Copenhagen. As for the remaining two multiplexers, it has not yet been decided whether the affected digital dividend will benefit broadcasters or be allocated for telcos for mobile broadband applications, though the government’s emphasis on fast broadband networks would require more sub-GHz spectrum to be allocated for the latter.

Key telecom parameters - 2009 - 2011
Sector 2009 2011 (e)
Broadband:
Fixed broadband subscribers (million) 2.08 2.35
Fixed broadband penetration rate 38% 43%
Mobile broadband subscribers (million) 1.63 2.63
Subscribers to telecoms services:
Fixed-line telephony (million) 2.06 1.87
Mobile phone (million) 7.42 7.97
Mobile penetration (population) 134% 141%
(Source: BuddeComm based on industry data)

Market highlights:

Mobile network operators from December 2009 have been allowed to reuse spectrum in the 900MHz and 1800MHz bands for 3G services. This development will significantly enhance network capabilities and allow operators to extend their services to rural areas with lower capex.Refarmed 900MHz spectrum will allow a new entrant to enter the market from January 2011, with a licence to run until 2034. With the extension of existing licences to 2019 conditions have become more favourable for further investment in networks and technologies.Following the award of 2.5GHz spectrum in May 2010, TDC and 3 Scandinavia both planned to launch LTE services by early 2011. LTE will become a cornerstone of MNOs’ strategy in coming years as they exploit the potential of mobile data services and applications.Broadband growth continues solidly despite Denmark having the highest broadband penetration in Europe, with household Internet penetration approaching 80% and broadband penetration approaching 40%.The government’s broadband strategy has placed unequivocal emphasis on fibre technologies as the basis for the country’s future infrastructure. Anticipating bandwidth demand from consumers has placed FttH rather than FttC as the key platform. Regulatory measures instigated in 2010 should enable 1Gbs services to be widely available by 2020, placing Denmark ahead of most countries globally for super-fast broadband availability.

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Denmark. It provides further information on:

Market liberalisation and regulatory issues;
The impact of the global economic crisis;
Telecoms operators - privatisation, acquisitions, new licences;
Mobile data market developments in coming years in light of spectrum auctions and new license awards in 2010;
3G developments, regulatory issues and technologies including HSPA and LTE;
Broadband migration to an FttH architecture;
Historical and current subscriber statistics and forecasts;
ARPU statistics and forecasts.Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Key Statistics
2. Telecommunications Market
2.1 Overview of Denmark’s telecom market
3. Regulatory Environment
3.1 History
3.2 Regulatory authority
3.2.1 National IT and Telecom Agency (NTA)
3.3 Telecom sector liberalisation in Denmark
3.3.1 Privatisation of Tele Danmark
3.3.2 Interconnect
3.3.3 Access
3.3.4 Number portability (NP)
3.3.5 Carrier PreSelection (CPS)
4. Fixed Network Market
4.1 Overview of operators
4.2 TDC
4.2.1 Company restructure
4.3 Telenor Denmark
4.4 TeliaSonera Denmark
5. Telecommunications Infrastructure
5.1 National telecom network
5.2 Alternative networks
5.3 International
5.3.1 Submarine cable networks
5.3.2 Satellite networks
5.4 Infrastructure developments
5.4.1 Fibre-to-the-Home (FttH)
6. Broadband Market
6.1 Overview
6.1.1 Regulatory issues
6.1.2 Government support
6.1.3 Broadband statistics
6.2 Cable modems
6.3 Asymmetrical Digital Subscriber Line (ADSL)
6.3.1 Very High Data Rate DSL (VDSL)
6.4 Fibre-to-the-Home (FttH) networks
6.4.1 Community networks
6.4.2 TDC
6.5 Broadband Powerline (BPL)
6.6 Wireless broadband
6.6.1 WiMAX
6.6.2 Fixed Wireless Access (FWA)
6.6.3 Satellite
6.6.4 Mobile broadband
7. Digital Media
7.1 Convergence
7.1.1 Overview of media convergence
7.1.2 Key general trends
7.2 Digital media
7.2.1 Business models - bundled services
7.3 Regulatory issues
7.3.1 Overview
7.3.2 Voice over Internet Protocol (VoIP)
7.4 Digital TV
7.4.1 Broadband (IPTV)
7.4.2 Video-on-Demand (VoD)
7.4.3 VoIP
7.5 Cable TV
7.5.1 Digital cable TV
7.5.2 Interactive TV (iTV)
7.5.3 Danish Broadcasting Corporation (DR)
7.5.4 YouSee
7.5.5 Stofa
7.6 Satellite-based digital pay TV developments
7.7 Digital Terrestrial TV (DTTV)
8. Mobile Communications
8.1 Overview of Denmark’s mobile market
8.2 Mobile statistics
8.3 Operator market shares
8.4 Regulatory issues
8.4.1 Spectrum regulations and spectrum auctions
8.4.2 Roaming
8.4.3 Mobile number portability
8.4.4 Mobile termination rates (MTRs)
8.5 Mobile technologies
8.5.1 Digital
8.5.2 Third Generation (3G) mobile
8.6 Major mobile operators
8.6.1 TDC
8.6.2 Telenor Denmark
8.6.3 Telia Danmark
8.6.4 3 Scandinavia
8.6.5 Mobile Virtual Network Operators (MVNOs)
8.7 Mobile voice services
8.7.1 Prepaid
8.8 Mobile Messaging
8.8.1 Short Message Service (SMS)
8.8.2 Multimedia Messaging Service (MMS)
8.9 Mobile data services
8.9.1 General Packet Radio Service (GPRS)
8.9.2 High-Speed Packet Access (HSPA)
8.9.3 Long-term evolution (LTE)
8.9.4 Unlicensed Mobile Access (UMA)
8.9.5 Mobile TV
8.9.6 TETRA (TErrestrial Trunked RAdio)
8.9.7 Femtocells
9. Forecasts
9.1 Forecasts - broadband subscribers - 2007 - 2012; 2020
9.1.1 Scenario 1 - higher broadband subscriber growth
9.1.2 Scenario 2 - lower broadband subscriber growth
9.2 Forecasts - mobile ARPU - 2005 - 2010; 2015
9.3 Forecasts - UMTS subscribers - 2006 - 2010; 2015
10. Glossary of Abbreviations
List of Tables and Exhibits
Table 1 - Country statistics Denmark - 2010
Table 2 - Telephone network statistics - 2009
Table 3 - Internet user statistics - June 2010
Table 4 - Broadband statistics - January 2010
Table 5 - Mobile statistics - June 2010
Table 6 - National telecommunications authority
Table 7 - Telecom revenue by sector - 2004 - 2010
Table 8 - Telecom investment - 2007 - 2010
Table 9 - Penetration of telecoms services, by sector - 2003 - 2011
Table 10 - Unbundled loops and access lines - 2006 - 2010
Table 11 - LLU, shared access price - connection, monthly rental - 2006 - 2009
Table 12 - Fixed-line numbers ported per year - 2006 - 2009
Table 13 - Carrier PreSelection registrations - 2005 - 2009
Table 14 - Carrier selection market share by operator - 2008 - 2009
Table 15 - Fixed-line traffic - 2006 - 2009
Table 16 - Fixed network and ISDN lines - 2003 - 2009
Table 17 - Subscriber lines with alternative operators - 2003 - 2009
Table 18 - Alternative operator fixed-line market share - 2006 - 2009
Table 19 - Alternative operator fixed lines - 2006 - 2009
Table 20 - TDC Group financial data - 2007 - 2010
Table 21 - TDC (consumer) revenue by sector - 2007 - 2010
Table 22 - TDC (business) revenue by sector - 2007 - 2010
Table 23 - TDC domestic subscribers per sector - 2007 - 2010
Table 24 - Telenor Denmark fixed-line revenue - 2006 - 2010
Table 25 - Telenor Denmark subscribers - DSL, VoIP and mobile - 2005 - 2010
Table 26 - TeliaSonera Denmark subscribers by sector - 2005 - 2010
Table 27 - TeliaSonera (Denmark) revenue by sector - 2006 - 2010
Table 28 - Fixed lines in service and teledensity - 1999 - 2009
Table 29 - Fibre broadband subscribers - 2005 - 2011
Table 30 - Internet users and penetration rate - 1996 - 2011
Table 31 - Total Internet subscribers and penetration rate - 2004 - 2011
Table 32 - Dial-up Internet subscribers - 2007 - 2011
Table 33 - Broadband penetration by technology - 2007 - 2010
Table 34 - Internet subscribers by technology - 2007 - 2009
Table 35 - Total fixed-line broadband subscribers by sector; penetration - 2001 - 2011
Table 36 - Broadband subscribers by type - incumbent or other provider - 2008 - 2010
Table 37 - Broadband subscribers by alternative technologies - 2005 - 2009
Table 38 - Market share of broadband subscribers by data speed - 2007 - 2009
Table 39 - YouSee subscribers by sector - 2007 - 2009
Table 40 - YouSee revenue by sector - 2008 - 2009
Table 41 - YouSee financial data - 2007 - 2009
Table 42 - Cable broadband service provider market shares by operator - 2005 - 2009
Table 43 - Cable broadband subscribers by operator - 2007 - 2009
Table 44 - Market share of cable broadband by data speed - 2007 - 2009
Table 45 - TDC DSL subscribers - 2008 - 2009
Table 46 - DSL subscribers by access type- 2007 - 2009
Table 47 - TeliaSonera Denmark broadband subscribers and ARPU - 2007 - 2010
Table 48 - Telenor Denmark broadband subscribers - 2007 - 2009
Table 49 - Market share of DSL broadband by data speed - 2006 - 2007
Table 50 - DSL market share by operator - 2005 - 2009
Table 51 - DSL subscribers by operator - 2007 - 2009
Table 52 - Proportion of DSL subscriptions by access type - 2004 - 2009
Table 53 - DSL lines by type - 2006 - 2009
Table 54 - Fibre broadband subscribers - 2005 - 2011
Table 55 - Fibre broadband subscribers by operator - 2007 - 2009
Table 56 - Wireless broadband subscribers by type - 2006 - 2009
Table 57 - WiMAX subscribers by operator - 2006 - 2009
Table 58 - Mobile broadband subscribers by type - 2007 - 2009
Table 59 - TDC mobile broadband subscribers - 2008 - 2010
Table 60 - Mobile broadband (data and voice) subscribers by operator - 2008 - 2009
Table 61 - Triple play subscribers - 2005 - 2011
Table 62 - Bundled service subscribers - 2008 - 2009
Table 63 - TDC bundled service subscribers (consumer) - 2008 - 2010
Table 64 - IPTV subscriptions - 2007 - 2009
Table 65 - TDC TV subscribers (consumer) - 2007 - 2010
Table 66 - VoIP subscribers and traffic in minutes - 2005 - 2009
Table 67 - VoIP penetration - 2007 - 2009
Table 68 - TDC VoIP subscribers - 2008 - 2010
Table 69 - YouSee financial data - 2004 - 2010
Table 70 - YouSee cable TV subscribers - 2003 - 2010
Table 71 - Telia Stofa cable TV subscribers - 2002 - 2008
Table 72 - Mobile operators, subscribers and annual change - June 2010
Table 73 - Mobile subscribers by operator (regulator data) - 2007 - 2009
Table 74 - Mobile subscribers and teledensity - 1999 - 2011
Table 75 - Mobile traffic in minutes - 2005 - 2011
Table 76 - Market share of subscribers by operator (regulator data) - 2007 - 2009
Table 77 - European roaming charges - 2007 - 2011
Table 78 - Annual mobile numbers ported (regulator data) - 2003 - 2009
Table 79 - TDC domestic subscribers (retail, wholesale and Telmore) - 2003 - 2010
Table 80 - TDC mobile services revenue - 2007 - 2010
Table 81 - Telenor Denmark mobile subscribers and ARPU - 2004 - 2010
Table 82 - Telenor Denmark financial data - 2005 - 2010
Table 83 - TeliaSonera (Denmark) mobile ARPU and subscribers - 2005 - 2010
Table 84 - TeliaSonera (Denmark) mobile financial data - 2006 - 2010
Table 85 - 3 Scandinavia subscribers - 2007 - 2010
Table 86 - 3 Scandinavia revenue and growth by sector - 2007 - 2010
Table 87 - 3 Scandinavia annualised ARPU and data proportion - 2007 - 2010
Table 88 - Prepaid subscriptions and percentage of subscribers - 1999 - 2009
Table 89 - Total SMS sent - 2003 - 2009
Table 90 - Service provider proportion of SMS messages sent - 2005 - 2009
Table 91 - Total MMS sent - 2003 - 2009
Table 92 - Service provider proportion of MMS messages sent - 2006 - 2009
Table 93 - Mobile data subscribers by type and operator (thousand) - 2008 - 2009
Table 94 - Mobile data traffic - 2007 - 2009
Table 95 - GPRS subscribers - 2002 - 2009
Table 96 - TETRA subscribers by operator - 2006 - 2007
Table 97 - Forecast broadband subscribers - higher market growth scenario - 2007 - 2012; 2020
Table 98 - Forecast broadband subscribers - lower market growth scenario - 2007 - 2012; 2020
Table 99 - Forecast mobile ARPU - 2005 - 2010; 2015
Table 100 - Forecast UMTS subscribers - 2006 - 2010; 2015
Exhibit 1 - EU - The New Regulatory Framework (NRF)
Exhibit 2 - Access and the local loop
Exhibit 3 - Overview of media convergence
Exhibit 4 - Denmark’s 3G licensing results - October 2001
Exhibit 5 - SMS and MMS roaming charges - 2010
Exhibit 6 - Premium SMS market overview - 2010

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