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Denmark - Telecoms, IP Networks, Digital Media and Forecasts


Attention: There is an updated edition available for this report.

This report covers trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including VoIP and IPTV developments. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major Players, Revenues, Subscribers, ARPU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttH, DSL, cable, wireless);
  • Convergence and Digital Media;
  • Telecom market forecasts for selective years to 2018.


BuddeComm’s annual publication, Denmark - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in Denmark.  

As with the other Scandinavian countries, Denmark has a sophisticated telecom market with competitive mobile and Internet sectors. The country enjoys the highest broadband penetration in the world, and though the fibre sector is immature there is considerable pressure from the government and municipal authorities for broadband data rates to be improved and so benefit from the considerable economic and social potential which can be gained.  

In common with markets across Europe, Denmark has been affected by the economic downturn which resulted in a fall in GDP of more than 1% in 2008 and an anticipated 4% in 2009. This has resulted in lower overall investment: telecom investment, already below the EU average of about 3% of GDP, was expected to reach no more than about 1% of GDP in 2009. This decline has partly been the result of the liquidity crisis, but also the consequence of the mature domestic market, which has slowed major investments at home in favour of opportunities in less developed markets in other countries which can offer greater returns. A large part of planned or ongoing investments in infrastructure can be attributed to the roll-out of 3G networks, which are nearing completion. In coming years a greater proportion of investment in fixed networks will be by utility companies connecting households with fibre.  

Denmark’s high broadband penetration, approaching 38% in mid-2009, is largely due to increasing competition, successful tax incentive schemes, the popularity of IP delivered content, and the fact that as a small country it is easy to cover with copper and fibre networks. In the mobile sector, GSM has showed little growth - indeed the GSM subscriber base of TDC and Telenor has fallen since early 2008, signifying customer migrations to 3G networks. Consequently, the 3G platform will be the main growth area in coming years, though operators are still challenged to develop business models which will translate the larger customer base into greater mobile data use, and thus higher ARPU.  

Danish - key telecom parameters - 2008 - 2009
Sector | 2008 | 2009(e) |
Broadband: |   |   |
Fixed broadband subscribers (million) | 2.04 | 2.10 |
Fixed broadband penetration rate | 37% | 39% |
Mobile broadband subscribers (million) | 1.03 | 1.38 |
Subscribers to telecoms services: |   |   |
Fixed-line telephony (million) | 2.48 | 2.10 |
Mobile phone (million) | 6.84 | 7.22 |
Mobile penetration (population) | 120% | 126% |
| (Source: BuddeComm)

  Key highlights:

  •         The telecom market has become consolidated with larger international operators purchasing smaller players: three large Nordic operators together with their subsidiaries dominate the market, which has helped them package bundled services in a bid to attract and retain customers. By 2010 about 20% of broadband subscribers will have a bundled service, commonly triple-play.
  •         The regulator’s auctioning of frequencies in the 2.5GHz band, expected in early 2010, will go far to advancing 4G (LTE and WiMAX) wireless broadband services as well as mobile TV. Five operators are anticipated to be licensed, securing competition in underserved rural areas.
  •         A number of power companies operate fibre networks serving residential and business users, often in conjunction with government-sponsored rural broadband initiatives. These local operators are expected to pass about 1.2 million homes by 2015: the number of fibre subscriptions increased 23.2% in the year to January 2009, accounting for 4.3% of all broadband connections..
  •         Digital switchover is set for November 2009. Frequencies for eight nationwide multiplexers for DTTV have been allocated, one to be used for mobile TV (DVB-H) from November 2010. It has not yet been decided whether the remaining digital dividend will benefit broadcasters or telcos (eg for mobile broadband applications), but Denmark will be ahead of most other European countries in being able to exploit spectrum for other uses in coming years.
  •  
Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Key Statistics
2. Telecommunications Market
2.1 Overview of Denmark’s telecom market
3. Regulatory Environment
3.1 History
3.2 Regulatory authority
3.2.1 National IT and Telecom Agency (NTA)
3.3 Telecom sector liberalisation in Denmark
3.3.1 Privatisation of Tele Danmark
3.3.2 Interconnect
3.3.3 Access
3.3.4 Number portability (NP)
3.3.5 Carrier PreSelection (CPS)
4. Fixed Network Operators in Denmark
4.1 Overview of operators
4.2 TDC
4.2.1 Company restructure
4.3 Telenor Denmark
4.4 TeliaSonera Denmark
5. Telecommunications Infrastructure
5.1 National telecom network
5.2 Alternative networks
5.3 International
5.3.1 Submarine cable networks
5.3.2 Satellite networks
5.4 Infrastructure developments
5.4.1 Fibre-to-the-Home (FttH)
6. Broadband Market
6.1 Overview
6.1.1 Regulatory issues
6.1.2 Broadband statistics
6.2 Cable modems
6.3 Asymmetrical Digital Subscriber Line (ADSL)
6.3.1 Very High Data Rate DSL (VDSL)
6.4 Fibre-to-the-Home (FttH) networks
6.4.1 Community networks
6.5 Broadband Powerline (BPL)
6.6 Wireless broadband
6.6.1 WiMAX
6.6.2 Fixed Wireless Access (FWA)
6.6.3 Satellite
6.6.4 Mobile broadband
7. Convergence
7.1 Overview of media convergence
7.2 Key general trends
7.3 Digital media
7.3.1 Business models - triple play
7.4 Regulatory issues
7.4.1 Overview
7.4.2 Voice over Internet Protocol (VoIP)
7.5 Digital TV
7.5.1 Broadband (IPTV)
7.5.2 VoIP
7.5.3 Cable TV
7.5.4 Satellite-based digital pay TV developments
7.5.5 Digital Terrestrial TV (DTTV)
8. Mobile Communications
8.1 Overview of Denmark’s mobile market
8.1.1 Mobile statistics
8.1.2 Operator market shares
8.2 Regulatory issues
8.2.1 Spectrum regulations and spectrum auctions
8.2.2 Network sharing
8.2.3 Roaming
8.2.4 Mobile number portability (MNP)
8.2.5 Mobile termination rates (MTRs)
8.3 Mobile technologies
8.3.1 Digital
8.3.2 Third Generation (3G) mobile
8.3.3 4G developments
8.4 Major mobile operators
8.4.1 TDC
8.4.2 Telenor Denmark
8.4.3 Telia Danmark
8.4.4 3 Scandinavia
8.4.5 Mobile Virtual Network Operators (MVNOs)
8.5 Mobile voice services
8.5.1 Prepaid
8.5.2 Fixed-mobile bundling
8.5.3 Satellite mobile
8.6 Mobile data services
8.6.1 Short Message Service (SMS)
8.6.2 Multimedia Messaging Service (MMS)
8.6.3 General Packet Radio Service (GPRS)
8.6.4 High-Speed Downlink Packet Access (HSDPA)
8.6.5 Unlicensed Mobile Access (UMA)
8.6.6 BlackBerry
8.6.7 Mobile TV
8.6.8 TETRA (TErrestrial Trunked RAdio)
8.6.9 Femtocells
8.6.10 Mobile broadband
9. Forecasts
9.1 Forecast broadband subscribers - 2007 - 2012; 2018
9.1.1 Scenario 1 - higher broadband subscriber growth
9.1.2 Scenario 2 - lower broadband subscriber growth
9.2 Forecast mobile ARPU - 2005 - 2010; 2014
9.3 Forecast UMTS subscribers - 2006 - 2010; 2014
10. Glossary of Abbreviations
List of Tables and Exhibits
Table 1 - Country statistics Denmark- 2009
Table 2 - Telephone network statistics - 2008
Table 3 - Internet user statistics - June 2009
Table 4 - Broadband statistics - 2008
Table 5 - Mobile statistics - 2008
Table 6 - National telecommunications authority
Table 7 - Telecom revenue by sector (historic) - 2004 - 2007
Table 8 - Telecom investment by sector - 2006 - 2007
Table 9 - Penetration of telecoms services by sector - 2003 - 2008
Table 10 - Unbundled loops and access lines - 2005 - 2009
Table 11 - LLU, shared access price - connection, monthly rental - 2005 - 2008
Table 12 - Cumulative numbers ported - 2003 - 2008
Table 13 - Fixed-line numbers ported per year - 2006 - 2008
Table 14 - Carrier PreSelection registrations - 2005 - 2008
Table 15 - Carrier selection market share by operator - 2006 - 2008
Table 16 - Fixed-line traffic - 2003 - 2008
Table 17 - Fixed network and ISDN lines - 2003 - 2008
Table 18 - Subscriber lines with alternative operators - 2003 - 2008
Table 19 - Alternative operator fixed-line market share - 2006 - 2008
Table 20 - Alternative operator fixed lines - 2006 - 2008
Table 21 - TDC Group financial data - 2003 - 2009
Table 22 - TDC (Fixnet Nordic) revenue and annual change - 2007 - 2008
Table 23 - TDC revenue by business line and annual change - 2008 - 2009
Table 24 - TDC domestic subscribers per sector - 2006 - 2009
Table 25 - TDC Group subscribers by sector - 2003 - 2009
Table 26 - Telenor Denmark fixed-line revenue - 2006 - 2009
Table 27 - Telenor Denmark subscribers - DSL, VoIP and mobile - 2005 - 2009
Table 28 - TeliaSonera Denmark subscribers by sector - 2005 - 2009
Table 29 - TeliaSonera Denmark revenue by sector - 2006 - 2009
Table 30 - Fixed lines in service and teledensity - 1995; 1997; 1999 - 2008
Table 31 - Internet users and penetration rate - 1996 - 2009
Table 32 - Total Internet subscribers and penetration rate - 2004 - 2008
Table 33 - Dial-up Internet subscribers - 2007 - 2008
Table 34 - Broadband penetration by technology - 2007 - 2008
Table 35 - Total broadband subscribers by technology & penetration rate - 2001 - 2008
Table 36 - Broadband subscribers by type - incumbent or other provider - 2008 - 2009
Table 37 - Broadband subscribers by alternative technologies - 2005 - 2008
Table 38 - Market share of broadband subscribers by operator - 2004 - 2008
Table 39 - Market share of broadband subscribers by data speed - 2006 - 2007
Table 40 - Market share of broadband subscribers by data speed - 2008
Table 41 - YouSee broadband subscribers - 2007 - 2009
Table 42 - YouSee financial data - 2008 - 2009
Table 43 - Cable broadband service provider market shares by operator - 2005 - 2008
Table 44 - Cable broadband subscribers by operator - 2007 - 2008
Table 45 - Market share of cable broadband by data speed - 2006 - 2007
Table 46 - TDC domestic broadband subscribers - 2006 - 2009
Table 47 - TeliaSonera Denmark broadband subscribers and ARPU - 2007 - 2009
Table 48 - Telenor Denmark broadband subscribers - 2007 - 2009
Table 49 - Market share of DSL broadband by data speed - 2006 - 2007
Table 50 - DSL market share by operator - 2005 - 2008
Table 51 - DSL subscribers by operator - 2007 - 2008
Table 52 - Proportion of DSL subscriptions by access type - 2004 - 2008
Table 53 - DSL lines by type - 2006 - 2009
Table 54 - Fibre broadband subscribers - 2005 - 2009
Table 55 - Fibre broadband subscribers by operator - 2007 - 2008
Table 56 - Wireless broadband subscribers by type - 2006 - 2008
Table 57 - WiMAX subscribers by operator - 2006 - 2007
Table 58 - Triple play subscribers - 2005 - 2008
Table 59 - IPTV subscriptions - 2007 - 2008
Table 60 - VoIP traffic minutes and subscribers - 2005 - 2008
Table 61 - Cable TV subscriptions and market share by provider - 2006 - 2007
Table 62 - YouSee financial data - 2004 - 2009
Table 63 - TDC cable TV subscribers - 2003 - 2008
Table 64 - Telia Stofa cable TV subscribers - 2002 - 2008
Table 65 - Mobile subscribers and teledensity - 1999 - 2009
Table 66 - Mobile operators, subscribers and annual change - June 2009
Table 67 - Mobile subscribers by operator (regulator data) - 2007 - 2008
Table 68 - Mobile traffic in minutes - 2005 - 2008
Table 69 - Market share of subscribers by operator (regulator data) - 2007 - 2008
Table 70 - European roaming charges - 2007 - 2009
Table 71 - Cumulative mobile numbers ported - 2003 - 2008
Table 72 - Annual mobile numbers ported (regulator data) - 2003 - 2008
Table 73 - UMTS subscribers and market share of operators - 2006 - 2007
Table 74 - TDC domestic subscribers (retail, wholesale and Telmore) - 2003 - 2009
Table 75 - TDC Mobile Nordic revenue - 2006 - 2008
Table 76 - TDC mobile services revenue - 2008 - 2009
Table 77 - Telenor Denmark mobile subscribers and ARPU - 2004 - 2009
Table 78 - Telenor Denmark financial data - 2005 - 2009
Table 79 - TeliaSonera (Denmark) mobile ARPU and subscribers - 2005 - 2009
Table 80 - 3 Scandinavia subscribers by sector - March 2009
Table 81 - 3 Scandinavia annualised ARPU by sector - 2008
Table 82 - Prepaid subscriptions and percentage of subscribers - 1999 - 2008
Table 83 - Data sent by GPRS, EDGE and UMTS by operator - 2006 - 2008
Table 84 - Total SMS sent - 2003 - 2008
Table 85 - Service provider proportion of SMS messages sent - 2005 - 2008
Table 86 - Total MMS sent - 2003 - 2008
Table 87 - Service provider proportion of MMS messages sent - 2006 - 2008
Table 88 - GPRS subscribers - 2002 - 2009
Table 89 - TETRA subscribers by operator - 2006 - 2007
Table 90 - Mobile broadband (data and voice) subscribers by operator - 2008
Table 91 - Mobile broadband subscribers by type - 2007 - 2008
Table 92 - Forecast broadband subscribers - higher market growth scenario - 2007 - 2012; 2018
Table 93 - Forecast broadband subscribers - lower market growth scenario - 2007 - 2012; 2018
Table 94 - Forecast mobile ARPU - 2005 - 2010; 2014
Table 95 - Forecast UMTS subscribers - 2006 - 2010; 2014
Exhibit 1 - EU - The New Regulatory Framework (NRF)
Exhibit 2 - Access and the local loop
Exhibit 3 - Overview of media convergence
Exhibit 4 - Denmark’s 3G licensing results - October 2001
Exhibit 5 - SMS and MMS roaming charges - 2009
Exhibit 6 - Premium SMS market overview - 2008

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