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Denmark - Mobile Market Insights, Statistics and Forecasts


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Denmark - Mobile Market Insights, Statistics and Forecasts

Denmark's mobile market has shown steady growth despite the country having one of the highest mobile penetration rates in Europe. Growth has been stimulated by consumer demand for data services, and this is set to continue strongly during the next few years in the wake of the award of licences for 2.56Hz spectrum and the late-2012 auction of spectrum in the 800MHz band. All four main operators TDC Mobile, Telenor Denmark, Telia and Hi3G have launched LTE services, supplementing their existing HSPA networks. This report provides a comprehensive overview of the latest developments in the Danish mobile market, including an analysis of the key regulatory issues and the growth of mobile data services such as mobile TV.

Key developments:

TeliaSonera and H3 extend LTE coverage; regulator auctions 800MHz spectrum; TeliaSonera and Telenor create TT Network joint venture; TDC develops MVNO interests; mobile data traffic growth; MTRs reduced; mobile services revenue continues to fall, showing affects of cuts in MTS, roaming and lower voice revenue; Telenor writes down NOK3.5 billion loss for Danish subsidiary in 2012; TDC signs six-year contract with Huawei; MNOs develop NFC-based mobile wallet; regulator's 2012 market data update; telcos' operating and financial data to Q2 2013; market developments to November 2013.

Companies covered in this report include:

TDC, Telenor Denmark, 3 Denmark, Lycamobile, Tele2.


1. Synopsis
2. Overview of Denmark's mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 2.5GHz
3.1.2 2.1GHz spectrum
3.1.3 800MHz
3.1.4 Other spectrum
3.1.5 900 and 1800MHz
3.2 Roaming
3.2.1 Data roaming
3.3 Mobile Number Portability (MNP)
3.4 Mobile Termination Rates (MTRs)
3.5 Network sharing
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
5. Major mobile operators
5.1 TDC
5.1.1 Network contracts
5.2 Telenor Denmark
5.3 Telia Danmark
5.4 3 Denmark
5.5 Mobile Virtual Network Operators (MVNOs)
6. Mobile voice services
6.1 Prepaid
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 General Packet Radio Service (GPRS)
8.2 High-Speed Packet Access (HSPA)
8.2.1 Enhanced High Speed Packet Access (HSPA+)
8.3 Long-term Evolution (LTE)
8.4 Unlicensed Mobile Access (UMA)
8.5 Mobile TV
8.6 TETRA (TErrestrial Trunked RAdio)
8.7 Femtocells
8.8 Near Field Communications
8.9 Machine to Machine (M2M)
8.10 M-commerce
9. Forecasts
9.1 Forecasts mobile ARPU - 2005 - 2010; 2015
9.2 Forecasts UMTS subscribers 2006 - 2010; 2015
9.3 Notes on scenario forecasts
10. Related reports
Table 1 Mobile subscribers by operator (regulator data) 2008 - 2012
Table 2 Historic - Mobile subscribers and penetration 1999 - 2004
Table 3 Mobile subscribers and penetration 2005 - 2014
Table 4 Mobile traffic in minutes 2005 - 2014
Table 5 Mobile services revenue 2001 - 2013
Table 6 Market share of subscribers by operator (regulator data) 2008 2012
Table 7 European roaming charges 2007 2011; 2014
Table 8 Annual mobile numbers ported 2003 - 2012
Table 9 TDC domestic mobile subscribers (retail, wholesale and Telmore) 2003 - 2013
Table 10 TDC mobile services revenue 2007 - 2013
Table 11 Telenor Denmark mobile subscribers, proportion prepaid 2004 - 2013
Table 12 Telenor Denmark ARPU 2004 - 2013
Table 13 Telenor Denmark mobile revenue 2005 - 2013
Table 14 Telenor Denmark EBITDA, op. profit 2005 - 2013
Table 15 TeliaSonera (Denmark) mobile subscribers 2005 - 2013
Table 16 TeliaSonera (Denmark) mobile ARPU 2007 - 2013
Table 17 TeliaSonera (Denmark) mobile financial data 2006 - 2013
Table 18 3 Denmark subscribers 2007 - 2013
Table 19 3 Denmark revenue and growth by sector 2007 - 2013
Table 20 3 Denmark annualised monthly ARPU and data proportion 2007 - 2013
Table 21 Prepaid subscriptions and percentage of subscribers 1999 - 2012
Table 22 Total SMS sent 2003 - 2014
Table 23 Average number of SMS sent per subscriber 2004 - 2012
Table 24 Service provider proportion of SMS messages sent 2008 - 2012
Table 25 Total MMS sent 2003 - 2014
Table 26 Service provider proportion of MMS messages sent 2009 - 2012
Table 27 Mobile data traffic 2007 - 2014
Table 28 Dedicated mobile data subscriptions 2008 - 2013
Table 29 Mobile internet revenue 2009 - 2013
Table 30 TETRA subscribers by operator 2006 - 2007
Table 31 M2M subscriptions by operator 2008 - 2012
Table 32 Forecast mobile ARPU 2005 - 2010; 2015
Table 33 Forecast UMTS subscribers 2006 - 2010; 2015
Chart 1 Mobile subscribers and penetration 2003 2014
Chart 2 TDC domestic subscribers (retail, wholesale and Telmore) 2003 2013
Chart 3 TDC mobile services revenue 2007 2013
Chart 4 Telenor Denmark mobile subscribers, proportion prepaid 2004 2013
Chart 5 Telenor Denmark ARPU 2004 2013
Chart 6 Telenor Denmark mobile revenue 2005 2013
Chart 7 Telenor Denmark EBITDA, op. profit 2005 2013
Chart 8 TeliaSonera (Denmark) mobile subscribers 2005 2013
Chart 9 Prepaid subscriptions and percentage of subscribers 2001 2012
Exhibit 1 Denmark's 3G licensing results 2001
Exhibit 2 2.5GHz licence awards 2010
Exhibit 3 Premium SMS market overview 2012

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