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Denmark - Mobile Market Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Denmark’s mobile market has shown steady growth despite the country having one of the highest mobile penetration rates in Europe. Growth has been stimulated by consumer demand for data services, and this is set to continue strongly during the next few years in the wake of the award of licences for 2.56Hz spectrum and the late-2012 auction of spectrum in the 800MHz band. All four main operators – TDC Mobile, Telenor Denmark, Telia and Hi3G – have launched LTE services, supplementing their existing HSPA networks. This report provides a comprehensive overview of the latest developments in the Danish mobile market, including an analysis of the key regulatory issues and the growth of mobile data services such as mobile TV.

Key developments:

TeliaSonera providing 75% LTE coverage; regulator auctions 800MHz spectrum; H3 extends LTE network; TeliaSonera and Telenor create TT Network joint venture; TDC develops MVNO interests; mobile data traffic growth; MTRs reduced to DKK0.33 per minute; 3 Denmark shows significant increase in subscriber base in 2012; mobile services revenue continues to fall, showing affects of cuts in MTS, roaming and lower voice revenue; MNOs develop NFC-based mobile wallet; regulator’s H1 2012 market data update; telcos’ operating and financial data to September 2012; market developments to December 2012.

Companies covered in this report include:

TDC, Telenor Denmark, 3 Denmark, Lycamobile, Tele2.


1. Synopsis
2. Overview of Denmark’s mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 2.5GHz
3.1.2 800MHz
3.1.3 Other spectrum
3.1.4 900 and 1800MHz
3.2 Roaming
3.2.1 Data roaming
3.3 Mobile number portability
3.4 Mobile termination rates (MTRs)
3.5 Network sharing
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
5. Major mobile operators
5.1 TDC
5.2 Telenor Denmark
5.3 Telia Danmark
5.4 3 Denmark
5.5 Mobile Virtual Network Operators (MVNOs)
6. Mobile voice services
6.1 Prepaid
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 General Packet Radio Service (GPRS)
8.2 High-Speed Packet Access (HSPA)
8.2.1 Enhanced High Speed Packet Access (HSPA+)
8.3 Long-term Evolution (LTE)
8.4 Unlicensed Mobile Access (UMA)
8.5 Mobile TV
8.6 TETRA (TErrestrial Trunked RAdio)
8.7 Femtocells
8.8 Near Field Communications
8.9 Machine to Machine (M2M)
8.10 M-commerce
9. Forecasts
9.1 Forecasts – mobile ARPU - 2005 - 2010; 2015
9.2 Forecasts – UMTS subscribers – 2006 - 2010; 2015
9.3 Notes on scenario forecasts
10. Related reports
List of Tables, Charts and Exhibits
Table 1 – Mobile subscribers by operator (regulator data) – 2008 - 2012
Table 2 – Mobile subscribers and penetration – 1999 - 2013
Table 3 – Mobile traffic in minutes – 2005 - 2013
Table 4 – Mobile services revenue – 2001 - 2013
Table 5 – Market share of subscribers by operator (regulator data) – 2008 – 2012
Table 6 – European roaming charges – 2007 – 2011; 2014
Table 7 – Annual mobile numbers ported – 2003 - 2012
Table 8 – TDC domestic subscribers (retail, wholesale and Telmore) – 2003 - 2012
Table 9 – TDC mobile services revenue – 2007 - 2012
Table 10 – Telenor Denmark mobile subscribers, proportion prepaid – 2004 - 2012
Table 11 – Telenor Denmark ARPU – 2004 - 2012
Table 12 – Telenor Denmark revenue – 2005 - 2012
Table 13 – Telenor Denmark revenue – 2005 – 2012
Table 14 – Telenor Denmark EBITDA, op. profit – 2005 - 2012
Table 15 – TeliaSonera (Denmark) mobile subscribers – 2005 - 2012
Table 16 – TeliaSonera (Denmark) mobile ARPU – 2007 - 2012
Table 17 – TeliaSonera (Denmark) mobile financial data – 2006 - 2012
Table 18 – 3 Denmark subscribers – 2007 - 2012
Table 19 – 3 Denmark revenue and growth by sector – 2007 - 2012
Table 20 – 3 Denmark annualised monthly ARPU and data proportion – 2007 - 2012
Table 21 – Prepaid subscriptions and percentage of subscribers – 1999 - 2012
Table 22 – Total SMS sent – 2003 - 2013
Table 23 – Average number of SMS sent per subscriber – 2004 - 2012
Table 24 – Service provider proportion of SMS messages sent – 2008 - 2012
Table 25 – Total MMS sent – 2003 - 2013
Table 26 – Service provider proportion of MMS messages sent – 2009 - 2012
Table 27 – Mobile data traffic – 2007 - 2013
Table 28 – Dedicated mobile data subscriptions – 2008 - 2013
Table 29 – Mobile internet revenue – 2009 - 2013
Table 30 – TETRA subscribers by operator – 2006 - 2007
Table 31 – M2M subscriptions by operator – 2008 - 2012
Table 32 – Forecast mobile ARPU – 2005 - 2010; 2015
Table 33 – Forecast UMTS subscribers – 2006 - 2010; 2015
Chart 1 – Mobile subscribers and penetration – 2003 – 2013
Chart 2 – TDC domestic subscribers (retail, wholesale and Telmore) – 2003 – 2012
Chart 3 – TDC mobile services revenue – 2007 – 2012
Chart 4 – Telenor Denmark mobile subscribers, proportion prepaid – 2004 – 2012
Chart 5 – Telenor Denmark ARPU – 2004 – 2012
Chart 6 – Telenor Denmark EBITDA, op. profit – 2005 – 2012
Chart 7 – TeliaSonera (Denmark) mobile subscribers – 2005 – 2012
Chart 8 – Prepaid subscriptions and percentage of subscribers – 2001 – 2012
Exhibit 1 – Denmark’s 3G licensing results – 2001
Exhibit 2 – 2.5GHz licence awards – 2010
Exhibit 3 – Premium SMS market overview – 2012

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