Czech Republic ; Mobile Market Insights and Statistics
Mobile penetration in the Czech Republic is among the highest in Central European nations and is high even by western European levels. With mobile voice markets saturated, the established operators, all owned by major Western European players (with the exception of O2 CR, recently acquired by an investment firm) have focused on growing revenue by marketing mobile broadband and other value-added services such as mobile content and applications.
Mobile advertising has been identified as a future growth market opportunity for mobile operators due to changing media usage patterns, with Vodafone the most active in this area. This report covers the mobile market of the Czech Republic, providing an overview of the network operators Vodafone, T-Mobile, O2 Czech Republic and Air Telekom (formerly MobilKom), as well as technological, market and regulatory developments. A range of market and company statistics provide an insight into the state of both the mobile voice and data markets, as well as the network players that operate in these markets.
Regulator consults on the tender for additional frequencies in the 800MHz, 1800MHz and 2600MHz bands unsold in 2013; O2 CR and T-Mobile CR agree a national LTE network sharing deal, Vodafone negotiates to join as well; Telefónica sells Czech unit to PPF Group for 2.46 billion; MNOs promote m-payment services; T-Mobile launches DC-HSPA+ offering 42Mb/s as well as the country's first LTE-A service; Vodafone upgrades network HSPA+; regulator closes analogue NMT network; Vodafone trials LTE; spectrum auction in 800MHz band results; mobile ARPU continues to fall; MVNO market developing with new players; MTRs reduced for incumbent MNOs; regulator's 2013 market data update; telco operating and financial data to Q2 2014; market developments into 2014.
Companies covered in this report include:
O2 Czech Republic, T-Mobile Czech Republic, Vodafone, Air Telekom (MobilKom).