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Czech Republic ; Mobile Market Insights and Statistics

Czech Republic ; Mobile Market Insights and Statistics

Mobile penetration in the Czech Republic is among the highest in Central European nations and is high even by western European levels. With mobile voice markets saturated, the established operators, all owned by major Western European players (with the exception of O2 CR, recently acquired by an investment firm) have focused on growing revenue by marketing mobile broadband and other value-added services such as mobile content and applications.

Mobile advertising has been identified as a future growth market opportunity for mobile operators due to changing media usage patterns, with Vodafone the most active in this area. This report covers the mobile market of the Czech Republic, providing an overview of the network operators Vodafone, T-Mobile, O2 Czech Republic and Air Telekom (formerly MobilKom), as well as technological, market and regulatory developments. A range of market and company statistics provide an insight into the state of both the mobile voice and data markets, as well as the network players that operate in these markets.

Key developments:

Regulator consults on the tender for additional frequencies in the 800MHz, 1800MHz and 2600MHz bands unsold in 2013; O2 CR and T-Mobile CR agree a national LTE network sharing deal, Vodafone negotiates to join as well; Telefónica sells Czech unit to PPF Group for 2.46 billion; MNOs promote m-payment services; T-Mobile launches DC-HSPA+ offering 42Mb/s as well as the country's first LTE-A service; Vodafone upgrades network HSPA+; regulator closes analogue NMT network; Vodafone trials LTE; spectrum auction in 800MHz band results; mobile ARPU continues to fall; MVNO market developing with new players; MTRs reduced for incumbent MNOs; regulator's 2013 market data update; telco operating and financial data to Q2 2014; market developments into 2014.

Companies covered in this report include:

O2 Czech Republic, T-Mobile Czech Republic, Vodafone, Air Telekom (MobilKom).


1. Synopsis
2. Mobile communications
2.1 Overview of the Czech Republic's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 Significant market power (SMP) obligations
2.2.2 Roaming tariffs
2.2.3 Mobile Termination Rates (MTR)
2.2.4 GSM licences
2.2.5 UMTS licences
2.2.6 Mobile data network tender
2.2.7 Mobile Number Portability (MNP)
2.2.8 Network sharing
2.2.9 Spectrum auctions
2.3 Mobile technologies
2.3.1 Analogue
2.3.2 GSM
2.3.3 Code division multiple access (CDMA)
2.3.4 3G UMTS
2.4 Major mobile operators
2.4.1 Overview
2.4.2 O2 Czech Republic
2.4.3 T-Mobile Czech Republic
2.4.4 Vodafone Czech Republic
2.4.5 MobilKom/U:fon
2.4.6 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile messaging
2.6.1 Short Message Service (SMS)
2.6.2 Multimedia message service (MMS)
2.6.3 TDD-UMTS
2.6.4 1x EV-DO
2.7 Mobile data services
2.7.1 Overview
2.7.2 General packet radio service (GPRS)
2.7.3 Push-to-talk (PTT)
2.7.4 Enhanced data for GSM evolution (EDGE)
2.7.5 High-speed packet access (HSPA)
2.7.6 Long-term Evolution (LTE)
2.8 Mobile content and applications
2.8.1 Mobile TV
2.8.2 Location-based services
2.8.3 Mobile advertising
2.8.4 M-commerce
2.8.5 M-payments
3. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1995 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2014
Table 11 O2 CR subscribers 2006 - 2014
Table 12 O2 CR mobile service revenue () 2006 - 2013
Table 13 O2 CR mobile service revenue (CZK) 2012 - 2014
Table 14 O2 CR ARPU () 2006 - 2013
Table 15 O2 CR ARPU (CZK) 2012 - 2014
Table 16 T-Mobile CR subscribers 2006 - 2014
Table 17 T-Mobile CR revenue and EBITDA 2004 - 2014
Table 18 T-Mobile CR mobile services revenue 2009 - 2014
Table 19 T-Mobile CR blended ARPU 2004 - 2014
Table 20 Vodafone CR subscribers 2008 - 2014
Table 21 Ratio of prepaid to postpaid subscribers 2001 - 2014
Table 22 Prepaid and postpaid subscribers 2008 - 2013
Table 23 T-Mobile CR prepaid subscribers 2005 - 2014
Table 24 O2 CR prepaid subscribers 2004 - 2014
Table 25 Vodafone CR prepaid subscribers 2005 - 2014
Table 26 Total SMS messages sent 2003 - 2014
Chart 1 Mobile subscribers and penetration rate 2005 - 2014
Chart 2 O2 CR ARPU (CZK) 2012 - 2014
Chart 3 T-Mobile CR revenue and EBITDA 2004 - 2014
Chart 4 Prepaid and postpaid subscribers 2008 2010
Exhibit 1 2G spectrum awarded in the Czech Republic

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