Mobile penetration in the Czech Republic is among the highest in Central European nations and is high even by western European levels. With mobile voice markets saturated, the established operators, all owned by major Western European players, have focused on growing revenue by marketing mobile broadband and other value-added services such as mobile content and applications.
Mobile advertising has been identified as a future growth market opportunity for mobile operators due to changing media usage patterns, with Vodafone the most active in this area. This report covers the mobile market of the Czech Republic, providing an overview of the network operators Vodafone, T-Mobile, Telefónica and MobilKom, as well as technological, market and regulatory developments. A range of market and company statistics provide an insight into the state of both the mobile voice and data markets, as well as the network players that operate in these markets.
MNOs promote m-payment services; T-Mobile launches DC-HSPA+ offering 42Mb/s; Telefónica and T-Mobile sign network sharing agreement; Vodafone upgrades network HSPA+; regulator closes analogue NMT network; spectrum auction in several bands prepared for later in 2012; mobile ARPU continues to fall; regulator suspends multi-frequency spectrum auction; MVNO market developing with new players in 2013; MTRs reduced for incumbent MNOs; regulator’s 2011 market data update; telco operating and financial data to Q1 2013; market developments to May 2013.