Mobile penetration in the Czech Republic is among the highest in Central European nations and is high even by western European levels. With mobile voice markets saturated, the established operators, all owned by major Western European players (with the exception of O2 CR, recently acquired by an investment firm, and now split into a network management business and a separate retail business) have focused on growing revenue by marketing mobile broadband and other value-added services such as mobile content and applications.
Mobile advertising has been identified as a future growth market opportunity for mobile operators due to changing media usage patterns, with Vodafone the most active in this area. This report covers the mobile market of the Czech Republic, providing an overview of the network operators Vodafone, T-Mobile, O2 Czech Republic and Air Telekom (formerly MobilKom), as well as technological, market and regulatory developments. A range of market and company statistics provide an insight into the state of both the mobile voice and data markets, as well as the network players that operate in these markets.
O2 launches O2 TV Go mobile TV service, also Air Internet wireless broadband service; T-Mobile trials new mobile TV services; regulator consults on the tender for additional frequencies in the 800MHz, 1800MHz and 2600MHz bands unsold in 2013; O2 CR and T-Mobile CR agree a national LTE network sharing deal; MNOs promote m-payment services; T-Mobile launches DC-HSPA+ offering 42Mb/s as well as the country's first LTE-A service; Vodafone upgrades network HSPA+; regulator closes analogue NMT network; mobile ARPU continues to fall; MVNO market developing with new players; MTRs reduced for incumbent MNOs; regulator's 2014 report and market data updates into 2015; telcos' operating and financial data to Q1 2015; recent market developments.
Companies covered in this report include:
O2 Czech Republic, T-Mobile Czech Republic, Vodafone, Air Telekom (MobilKom).
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