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Cyprus - Mobile Market Insights, Overview and Statistics

Cyprus - Mobile Market Insights, Overview and Statistics

The Cypriot mobile market is served by two mobile network operators (Cytamobile-Vodafone and MTN Cyprus). A third operator, PrimeTel Mobile, launched operations as an MVNO in mid-2011, and in early 2014 was awarded a multi-spectrum licence. Thus far the operator has only a small market share, but it has placed greater competitive pressure on other players. Given the saturated voice market, mobile operators have focussed on lifting ARPU by encouraging prepaid subscribers to migrate to postpaid plans and to take up mobile broadband services and content.

This updated report provides an overview of Cyprus's mobile market, covering services offered, regulatory and market developments and providing a variety of key statistics. The information contained in this report focuses predominantly on the Greek Cypriot area.

Key developments:

PrimeTel secures spectrum licenses at auction; mobile broadband penetration reaches 34%; PrimeTel becomes the sole bidder in multi-spectrum auction; regulator's market data to June 2014; operators' statistical data for 2014; recent market developments.

Companies covered in this report include:

Cytamobile-Vodafone, MTN Cyprus, Kibris Telecom, PrimeTel.

1. Synopsis
2. Mobile communications
2.1 Overview of Cyprus's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 Mobile Number Portability (MNP)
2.2.2 Second GSM licence
2.2.3 3G licences awarded in Northern Cyprus
2.2.4 Mobile Termination Rates (MTR)
2.2.5 2.6GHz spectrum auction
2.2.6 Multi-spectrum auction (900, 1800, 2100MHz)
2.2.7 SIM card registration
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third generation mobile (3G)
2.4 Major mobile operators
2.4.1 Overview of operators
2.4.2 Cytamobile-Vodafone
2.4.3 MTN Cyprus
2.4.4 Kibris Telekom
2.4.5 PrimeTel
2.5 Prepaid services
2.6 Mobile data services
2.6.1 Overview
2.6.2 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
2.6.3 General Packet Radio Service (GPRS)
2.6.4 Push-to-Talk (PTT)
2.6.5 Mobile TV
2.7 Mobile content and applications
3. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1995 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2015
Table 3 Mobile market share of subscribers by operator 2005 - 2014
Table 4 MTN mobile subscribers 2007 - 2014
Table 5 Ratio of prepaid to postpaid subscribers 2005 - 2014
Table 6 Total SMS messages sent 2006 - 2015
Chart 1 Mobile subscribers and penetration rate 2001 - 2015

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