Cyprus - Mobile Market Insights, Overview and Statistics
The Cypriot mobile market is served by two mobile network operators (Cytamobile-Vodafone and MTN Cyprus). A third operator, PrimeTel Mobile, launched operations as an MVNO in mid-2011, and in early 2014 was awarded a multi-spectrum licence. Thus far the operator has only a small market share, but it has placed greater competitive pressure on other players. Given the saturated voice market, mobile operators have focussed on lifting ARPU by encouraging prepaid subscribers to migrate to postpaid plans and to take up mobile broadband services and content.
This updated report provides an overview of Cyprus's mobile market, covering services offered, regulatory and market developments and providing a variety of key statistics. The information contained in this report focuses predominantly on the Greek Cypriot area.
PrimeTel secures spectrum licenses at auction; mobile broadband penetration reaches 34%; PrimeTel becomes the sole bidder in multi-spectrum auction; regulator's market data to June 2014; operators' statistical data for 2014; recent market developments.