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Cyprus - Mobile Market Insights, Overview and Statistics

Attention: There is an updated edition available for this report.

The Cypriot mobile market is served by two mobile network operators (Cytamobile-Vodafone and MTN Cyprus), which have both launched 3G and HSPA services. A third operator, PrimeTel Mobile, launched operations in mid-2011 and thus far has only a small market share. Given the saturated voice market, mobile operators have focussed on lifting ARPU by encouraging prepaid subscribers to migrate to postpaid plans and to take up mobile broadband services and content.

This updated report provides an overview of Cyprus's mobile market, covering services offered, regulatory and market developments and providing a variety of key statistics. The information contained in this report focuses predominantly on the Greek Cypriot area.

Key developments:

Tender for auction of LTE licenses in the 2600MHz band is cancelled; mobile broadband penetration reaches 34%; PrimeTel becomes the sole bidder in multi-spectrum auction; regulator's market data for H1 2013; operators' statistical data for 2012; market developments to October 2013.

Companies covered in this report include:

Cytamobile-Vodafone, MTN Cyprus, Kibris Telecom, PrimeTel.

1. Synopsis
2. Mobile communications
2.1 Overview of Cyprus's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 Mobile Number Portability (MNP)
2.2.2 Second GSM licence
2.2.3 3G licences awarded in Northern Cyprus
2.2.4 Mobile Termination Rates (MTR)
2.2.5 2.6GHz spectrum auction
2.2.6 Multi-spectrum auction (900, 1800, 2100MHz)
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third generation mobile (3G)
2.4 Major mobile operators
2.4.1 Overview of operators
2.4.2 Cytamobile-Vodafone
2.4.3 MTN Cyprus
2.4.4 Kibris Telekom
2.4.5 PrimeTel
2.5 Prepaid services
2.6 Mobile data services
2.6.1 Overview
2.6.2 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
2.6.3 General Packet Radio Service (GPRS)
2.6.4 Push-to-Talk (PTT)
2.6.5 Mobile TV
2.6.6 Mobile broadband
2.7 Mobile content and applications
3. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1995 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2014
Table 3 Mobile market share of subscribers by operator 2005 - 2013
Table 4 MTN mobile subscribers 2007 - 2013
Table 5 Ratio of prepaid to postpaid subscribers 2005 - 2012
Table 6 Total SMS messages sent 2006 - 2010
Table 7 Total mobile broadband capable subscribers 2007 - 2012
Table 8 Mobile broadband market share by operator 2012
Chart 1 Mobile subscribers and penetration rate 2001 - 2014

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