This report covers trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including VoIP and IPTV developments. Subjects include:
Croatia has prospered due to its close relationship with the European Union although its ambition of EU ascension has been hampered recently by an ongoing border dispute with neighbouring EU member nation Slovenia. Close economic ties with both EU and non-EU nations is evident; principal export partners are Germany, Italy, Bosnia and Herzegovina while its main import sources are Italy, Germany and Russia. The global financial crisis has impacted Croatia, with GDP contracting during Q1 2009 by 6.7% on an annualised basis due to falling personal consumption, which represents approximately 60% of GDP, while unemployment has risen for the first time since 2002.
The overall telecom industry is expected to weather the economic turmoil relatively well due to the essential nature of most telecom services. Croatia’s liberalised telecommunications generated a total of HRK15 billion during 2008, a 3.4% annual increase. The mobile market was the biggest contributor, generating HRK8.5 billion in revenue, followed by the fixed-line market, generating revenue in excess of HRK5 billion; data transmission revenue exceeded HRK1 billion in revenue.
Following market liberalisation alternative operators have made inroads into the fixed telephony market, with the incumbent’s market share slipping below 80% of total subscribers. To ensure fair competition a number of regulatory measures have been introduced including reducing the incumbent’s rates for call termination as well as improving access to its last mile network.
Broadband services are widely available and DSL is the dominant form of broadband access, with competing services available via cable, FttH, and wireless broadband. Recognising the potential of applying ICT to improve both social and economic development, Croatia has taken steps to develop a knowledge-based society, encompassing education, health and government services. A healthy digital TV market is evident, with content accessible via cable TV, satellite and broadband TV. Bundled offerings such as triple play have been launched by the cable operators and the telecoms incumbent.
Croatia’s mobile market is one of the most highly penetrated in the Balkans region. MVNOs have commenced services adding to the present competition provided by a recently established third mobile network operator. With the mobile voice market at near saturation levels, the established mobile network operators have focused on improving ARPU levels by encouraging prepaid subscribers to migrate to postpaid plans as well as encouraging take up of mobile broadband services based on deployed 3G/HSPA networks.
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