Colombia - Mobile Market - Overview, Statistics and Forecasts
Although below the regional average, Colombia's mobile penetration is quite high compared with the country's relatively low economic indicators. While the market has slowed down, it still holds significant growth potential, particularly in the mobile broadband sector where penetration is still very low. Since years 2010 there have been significant changes in o the Colombian mobile environment, particularly with the launch of several MVNOs and the arrival of 4G/LTE technology.
Colombia has five Mobile Network Operators (MNOs) and six Mobile Virtual Network Operators (MVNOs), with UNE being both an MNO and an MVNO.
Three MNOs dominate the mobile market: Claro (the trading name of Comcel), Movistar, and Tigo (the trading name of Colombia Móvil). The leader is Claro, but its market share has been shrinking since 2009. Local trunking service provider Avantel serves a small number of mostly corporate customers using digital iDEN technology. UNE operates a 4G/LTE network in six Colombian cities.
MVNOs Uff! Móvil, UNE, ETB, and Móvil Éxito offer mobile voice and internet services over Tigo's network, while Metrotel and Virgin Mobile have entered into wholesale agreements with Movistar.
A highly successful 4G auction in June 2013 saw five winning bidders: Claro, Movistar, Tigo/ETB, Avantel, and DirecTV the latter being a completely new market entrant.
Accompanied by key market statistics and analyses, this report provides an overview of Colombia's mobile market and a brief profile of all mobile operators. It also contains scenario forecasts for the years 2015 and 2020.
Virgin Mobile and Móvil Éxito launch MVNOs; 4G licence winners required to offer services by mid-2014; Movistar launches LTE in Bogota, Medellin, Cali, and Barranquilla; Colombian bank Banagrícola acquires a 70% stake in Uff! Móvil; Avantel plans US$250 million investment in LTE in 2014, claims that Movistar and Tigo prevent roaming on their LTE infrastructure; ETB plans scrapping its MVNO and building its own mobile network; regulator's market data to Q3 2014; market developments to early 2014.