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Colombia - Mobile Market - Insights, Statistics and Forecasts


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Colombia - Mobile Market - Insights, Statistics and Forecasts

Colombia's mobile penetration is relatively high for the region. While market growth has slowed in recent years, it retains significant potential, particularly in the mobile broadband sector where penetration is still low. Since 2010 there have been significant changes to the Colombian mobile environment, particularly with the launch of several MVNOs and the arrival of LTE services.

Colombia has five Mobile Network Operators (MNOs) and six Mobile Virtual Network Operators (MVNOs), with UNE being both an MNO and an MVNO.

Three MNOs dominate the mobile market: Claro (the trading name of Comcel), Movistar, and Tigo (the trading name of Colombia Móvil). The leader is Claro, but its market share has been shrinking since 2009. Local trunking service provider Avantel serves a small number of mostly corporate customers using digital iDEN technology. UNE operates a 4G/LTE network in six Colombian cities.

MVNOs Uff! Móvil, UNE, ETB, and Móvil Éxito offer mobile voice and internet services over Tigo's network, while Metrotel and Virgin Mobile have entered into wholesale agreements with Movistar. Tigo was recently merged with UNE-EPM, enabling the operator to offer converged services across fixed and mobile networks.

A spectrum auction in June 2013 saw five winning bidders, including the established players Claro, Movistar, Tigo/ETB, Avantel, as well as a new market entrant in the form of the broadcaster DirecTV.

This report provides insights into Colombia's mobile market, including key market statistics and analyses as well as profiles of the major mobile operators. It also contains scenario forecasts for the years 2015 and 2020.

Key developments:

Claro extends LTE coverage; Avantel launches commercial LTE services; UNE-EPM merger with Tigo Columbia receives regulatory approval; DirectTV launches LTE services; Virgin Mobile and Móvil Éxito launch as MVNOs; Movistar and Claro have licenses extended for ten years; Colombian bank Banagrícola acquires a 70% stake in Uff! Móvil; Avantel plans $250 million investment in LTE, claims that Movistar and Tigo prevent roaming on their LTE infrastructure; ETB plans to scrap its MVNO and build its own mobile network; regulator's market data to Q1 2014; operator data to Q2 2014; recent market developments.

Companies covered in this report include:

Claro/Comcel, Movistar, Tigo, Avantel, DirecTV, UNE-EPM, Uff! Móvil, ETB, Metrotel, Emcali, Virgin Mobile, Móvil Éxito, Globalstar.


1. Synopsis
2. Overview of Colombia's mobile market
2.1 Mobile statistics
3. Regulatory issues
3.1 Spectrum regulations and auctions
3.1.1 Third generation (3G)
3.1.2 Proposed auction 2015
3.2 Mobile number portability (MNP)
3.3 Theft prevention
4. Mobile technologies
4.1 Overview
4.2 Third Generation (3G) mobile networks (UMTS)
4.3 Long-term Evolution (LTE)
5. Mobile Network operators
5.1 Claro (Comcel/América Móvil)
5.2 Movistar (Telefónica/Colombia Telecomunicaciones)
5.3 Tigo (Colombia Móvil/Millicom, EPM, ETB)
5.4 Avantel
5.5 UNE-EPM
6. Mobile Virtual Network Operators
6.1 Market analysis
6.2 Uff! Móvil
6.3 ETB
6.4 Metrotel
6.5 Emcali
6.6 Virgin Mobile
6.7 Móvil Éxito
7. Mobile voice services
7.1 Prepaid
8. Mobile Messaging
8.1 Short Message Service (SMS)
9. Mobile data services
9.1 Long-term Evolution (LTE)
10. Mobile broadband
11. Mobile satellite
12. Forecasts mobile market 2015; 2020
12.1 Scenario 1 higher mobile market growth
12.2 Scenario 2 lower mobile market growth
12.3 Notes on scenario forecasts
13. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1997 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2014
Table 3 Market share of mobile operators 2001 - 2014
Table 4 Evolution of mobile ARPU in Colombia major operators 2009 - 2012
Table 5 Spectrum allocations 1993
Table 6 3G subscribers 2010 - 2014
Table 7 LTE subscribers 2012 - 2014
Table 8 Claro subscribers 2001 - 2014
Table 9 Movistar subscribers 2001 - 2014
Table 10 Tigo subscribers 2003 2014
Table 11 Tigo financial data 2010 - 2013
Table 12 Avantel mobile subscribers 2013 2014
Table 13 UNE-EPM mobile subscribers 2012 2014
Table 14 Uff! mobile subscribers 2012 2014
Table 15 ETB mobile subscribers 2013 2014
Table 16 Virgin Mobile subscribers 2013 2014
Table 17 Mobile prepaid/postpaid ratio 2005 - 2014
Table 18 Mobile broadband market share of operators 2010 - 2013
Table 19 Mobile internet subscriptions by technology 2011 - 2014
Table 20 Forecast mobile subscribers higher growth scenario 2015; 2020
Table 21 Forecast mobile subscribers lower growth scenario 2015; 2020
Chart 1 Mobile subscribers market evolution at a glance 2005 2014
Exhibit 1 Comcel (trading as Claro) at a glance
Exhibit 2 Movistar at a glance
Exhibit 3 Tigo at a glance
Exhibit 4 4G auction results

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