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Colombia - Broadband and Broadcasting Market - Overview, Statistics and Forecasts

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Colombia’s broadband penetration is far higher than would be expected based on GDP per capita, which is quite low in Colombia.

The Colombian government has launched several initiatives to increase fixed broadband penetration, including Computers for Schooling (which provides refurbished second-hand computers to schools), Compartel (which endeavours to provide every Colombian with access to telephone and internet services), Vive Digital (involving projects that subsidise internet access for schools, low-income households, and rural areas), and the National Fibre Optic Project.

ADSL is the leading broadband technology, but cable broadband has been regaining much of its lost market share, growing at a healthy rate both in subscriber numbers and in geographical coverage. The resurgence of cable modem is largely due to the growing popularity of triple play bundles including broadband, telephony, and cable TV.

Colombia’s leading broadband players are fixed-line operators Claro, UNE-EPM, Movistar, and ETB. Claro provides cable modem access, UNE offers both ADSL and cable modem services, while Movistar and ETB use ADSL technology.

The cable TV sector has undergone major consolidation and, as a result, two companies, Claro and UNE, together control 89% of the market.

This report provides an overview of Colombia’s broadband and pay TV markets, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.

Key developments:

The National Fibre Optic Project requires an investment of about Col$1.2 trillion (US$600 million); Claro has become the broadband market leader with its cable modem service; ETB is rolling out a fibre-optic network in Bogotá and plans to offer FttH access; through Vive Digital, poor families receiving free government housing shall also have free computers and internet access.

Companies covered in this report include:

UNE-EPM, Claro (Telmex), Movistar (previously Telefónica Telecom), ETB, BT Colombia, Calipso, Caucatel, Colomsat, Synapsis, Emcali, Telebucaramanga, Edatel, DirecTV, Global TV.

1. Synopsis
2. Broadband access market
2.1 Overview
2.1.1 Internet/broadband statistics
2.1.2 Major ISPs and broadband players
2.2 Government initiatives
2.2.1 ICT access projects
2.2.2 Compartel
2.2.3 National ICT Plan
2.2.4 Vive Digital
2.2.5 National fibre-optic network
2.3 Cable modems
2.4 Asynchronous Digital Subscriber Line (ADSL)
2.5 Fibre-to-the-Home (FttH) services
2.6 WiMAX
2.7 Media convergence
2.7.1 Triple play solutions
2.7.2 Broadband TV (IPTV)
3. Digital economy
3.1 E-commerce
4. Broadcasting
4.1 Market overview
4.2 Cable TV
4.2.1 Claro (Telmex Colombia)
4.2.2 UNE-EPM
4.3 Satellite TV
4.4 Digital terrestrial TV
5. Forecasts – fixed broadband market – 2015; 2020
5.1 Scenario 1 – higher broadband growth
5.2 Scenario 2 – lower broadband growth
5.3 Notes on scenario forecasts
6. Related reports
Table 1 – Internet users and user penetration rates– 1997-2013
Table 2 – Broadband subscribers and penetration rates – 2002-2013
Table 3 – Broadband technologies in Colombia – market share – 2003-2013
Table 4 – Major broadband operators – market share– 2011-2012
Table 5 – Cable modem subscribers and penetration rates – 2003-2013
Table 6 – ADSL subscribers and penetration rates – 2003-2013
Table 7 – Colombia – B2C e-commerce spending – 2005 - 2013
Table 8 – Cable TV subscribers and penetration rates – 2000-2013
Table 9 – Major cable-TV providers – market share – 2004-2013
Table 10 – Satellite TV subscribers and penetration rates – 2000-2013
Table 11 – Satellite TV operators’ market share – 2004-2013
Table 12 – Forecast broadband subscribers – higher growth scenario – 2015; 2020
Table 13 – Forecast broadband subscribers – lower growth scenario – 2015; 2020
Chart 1 – Broadband subscribers – market evolution at a glance – 2003-2013
Chart 2 – Broadband market share at a glance – 2012
Exhibit 1 – Major ISPs, broadband players and services offered

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