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Colombia - Broadband and Broadcasting Market - Overview, Statistics and Forecasts


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Though slightly below the regional average, Colombia’s fixed broadband penetration is higher than would be expected given the country’s low economic indicators. Helped along by a regulatory framework that encourages competition and by government efforts to reduce the ‘digital divide’, the fixed broadband market continues to register double-digit growth rates. Colombia is one of the few Latin American countries that obliges dominant telecom operators to provide Local Loop Unbundling and wholesale services.

The Colombian government has launched several initiatives to increase fixed broadband penetration, including Computers for Schooling (which provides refurbished second-hand computers to schools), Compartel (which endeavours to provide every Colombian with access to telephone and internet services), Vive Digital (which aims to increase Colombia’s internet connections to 8.8 million by 2014), and the National Fibre Optic Project.

ADSL is the leading broadband technology, but cable broadband continues to grow both in subscriber numbers and in geographical coverage thanks to the popularity of triple play solutions. The market is divided between UNE-EPM (ADSL and cable modem services), Claro (cable modem), Movistar (ADSL), and ETB (ADSL).

The cable TV sector has undergone major consolidation and, as a result, two companies, Claro and UNE, together control 89% of the market.

This report provides an overview of Colombia’s broadband and pay TV markets, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.

Key developments:

With an investment of US$600 million, Colombia’s National Fibre Optic Project aims to deploy over 15,000km of fibre cable; by 2014, fibre-optic cables should reach 1,078 or 96% of Colombia’s 1,123 municipalities; having unified all operations under one brand, Telefónica has renamed its satellite TV service Movistar TV, and Telmex operations have been rebranded Claro.

Companies covered in this report include:

UNE-EPM, Claro (previously Telmex), Movistar (previously Telefónica Telecom), ETB, BT Latam, Caucatel, Emcali, Telebucaramanga, Edatel, Comcel, Tigo, Gilat Satellite Netwoks, TV Azteca,DirecTV, Global TV Telecomunicaciones.


1. Synopsis
2. Broadband access market
2.1 Overview
2.1.1 Internet/broadband statistics
2.1.2 Major ISPs and broadband players
2.2 Governmentinitiatives
2.2.1 ICT access projects
2.2.2 Compartel
2.2.3 National ICT Plan
2.2.4 Vive Digital
2.2.5 National fibre-optic network
2.3 Cable modems
2.4 Asynchronous Digital Subscriber Line (ADSL)
2.5 WiMAX
2.5.1 Overview
2.5.2 WiMAX outlook
2.6 Media convergence
2.6.1 Triple play models
3. Digital economy
3.1 E-commerce
4. Broadcasting
4.1 Market overview
4.2 Cable TV
4.2.1 Claro (previously Telmex Colombia)
4.2.2 UNE-EPM
4.3 Satellite TV
4.4 Broadband TV (IPTV)
4.5 Digital terrestrial TV
5. Forecasts – fixed broadband market – 2015; 2020
5.1 Scenario 1 – higher broadband growth
5.2 Scenario 2 – lower broadband growth
5.3 Notes on scenario forecasts
6. Related reports
List of Tables, Charts and Exhibits
Table 1 – Internet users and user penetration rates– 1997-2012
Table 2 – Broadband subscribers and penetration rates – 2002-2012
Table 3 – Broadband technologies in Colombia – marketshare– 2003-2012
Table 4 – Major broadband operators – marketshare– 2008-2011
Table 5 – Cable modem subscribers and penetration rates – 2003-2012
Table 6 – ADSL subscribers and penetration rates – 2003-2012
Table 7 – Colombia – B2C e-commerce spending – 2005 - 2013
Table 8 – Cable TV subscribers and penetration rates – 2000-2012
Table 9 – Major cable-TV providers – marketshare – 2005-2011
Table 10 – Satellite TV subscribers and penetration rates – 2000-2012
Table 11 – Satellite TV operators’ market share – 2004-2011
Table 12 – Forecast broadband subscribers – higher growth scenario – 2015; 2020
Table 13 – Forecast broadband subscribers – lower growth scenario – 2015; 2020
Chart 1 – Broadband subscribers – market evolution at a glance – 2003-2012
Chart 2 – Broadband market share at a glance – 2011
Exhibit 1 – Major ISPs, broadband players and services offered

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