China - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses
Although China boasts the largest mobile market in the world, there is still much room for growth given the relatively recent focus on large scale LTE investment. China's mobile market is served by mobile network operators China Telecom, China Mobile and China Unicom which operate a variety of technology platforms that reflect the commercial preferences of operators and the industry development policies of the government.
Entering 2016 all three mobile network operators are focused on deploying LTE networks and monetizing such investments by enticing end users to upgrade to higher ARPU LTE products such as mobile broadband. The number of mobile subscribers passed the 1.3 billion subscriber mark, with penetration surpassing 100%. China Mobile continues to dominate the mobile industry with 63% market share.
Mobile subscriber growth is expected to be very slow due to a saturated and mature market. Operators will continue to focus on increasing ARPU in light of diminishing opportunities to acquire new subscribers and the need for operators to maximise monetization of LTE investments.
Operators are also investing in technologies design to maximise the user experience such as Rich Communication Service (RCS), Voice over LTE (VoLTE) and Near Field Communications (NFC).
China Mobile is planning to continue expanding mobile coverage into rural and remote areas of the country. In mid 2016 China Mobile began commercialisation of the world's largest network functions virtualisation-enabled network (NVF) infrastructure. LTE subscribers expected to surpass 3G subscribers by 2016 LTE drives almost double the amount of data used compared with 3G Mobile is the most popular Internet access method in China China possesses the largest M2M market in the world To cut costs China's operators have pooled assets into a Tower sharing joint venture company Increasing focus on mobile apps by China's digital media giants due to the proliferation of mobile phones and LTE China overtook the USA in terms of iOS app downloads.