China - Fixed Broadband, Digital Economy and Digital Media - Statistics and Analyses

China - Fixed Broadband, Digital Economy and Digital Media - Statistics and Analyses

China possesses the largest broadband subscriber base in the world, with the majority of users accessing the Internet through mobile devices. Catering to this demand are China's three telcos: China Telecom, China Unicom and China Mobile. Broadband makes up the majority of fixed Internet connections given dial-up comprises less than 2% of total fixed Internet connections.

Unlike the US market, where cable internet access plays a prominent role in developing the fixed broadband market, DSL was the initial driving force behind fixed broadband growth in China, followed later by EPON fibre and now GPON fibre.

Much of the initial growth in China's digital economy was underpinned by the online demand for information, media and commerce, giving rise to China's three domestic digital economy giants; Baidu (search), Alibaba (e-commerce) and Tencent (social media). Traditional media players largely struggled to keep pace with the migration of audiences to online media, while China's telcos missed the opportunity to develop into digital giants as they focus on deploying fixed and mobile broadband networks.

China's online audience is growing wealthier due to ongoing urbanisation. As a consequence China's online audience is increasingly willing to spend online, a trend encouraged by the government as it seeks to balance the economy away from an overreliance on building infrastructure and exporting goods towards domestic consumption.

Key developments:

The Majority of China's online audiences accesses the Internet via mobile.
Broadband has become the key revenue generator for China's three telcos.
Fibre has overtaken DSL to become the key fixed broadband technology platform.
China's massive online population allows a number of social media platforms to flourish.

Companies covered in this report include:

China Mobile; China Telecom; China Unicom, Alibaba,, Baidu, Tencent, SINA, Weibo, Sohu, Xiaomi, Meilishuo, Mogujie, RenRen, China Central Television (CCTV), Youku, Iqiyi/Qiyi,, BesTV

1. Synopsis
2. Introduction and statistical overview
2.1 Market overview and analysis
2.2 Broadband statistics
2.2.1 Operator broadband subscribers
2.3 Forecast broadband subscribers 2017; 2019; 2022
2.3.1 Notes on scenario forecasts
3. Regional Broadband Network Plans
4. Fibre-to-the-Premises (FttP) and Fibre-To-The-Home (FttH)
4.1 Introduction
4.2 Recent Developments
4.3 China Telecom
4.4 China Unicom
4.5 China Mobile
5. Hybrid Fibre Coax (HFC) networks
6. Digital Subscriber Line (DSL) networks
6.1 Fixed wireless
7. Digital economy
7.1 Introduction
7.2 Online activities
7.2.1 e-Commerce
7.2.2 e-Banking
7.2.3 e-payments
7.2.4 e-Government
7.2.5 e-Health
7.2.6 e-Education
8. Digital media
8.1 Introduction
8.2 Regulation
8.3 Key digital media players
8.3.1 Baidu
8.3.2 Tencent
8.3.3 SINA
8.3.4 Weibo
8.3.5 Sohu
8.4 Advertising
8.5 Television broadcasting
8.6 Internet Protocol TV (IPTV)
8.6.1 Alibaba
8.6.2 Tencent
8.6.3 Xiaomi
8.6.4 China Telecom
8.6.5 China Unicom
8.7 Hybrid fibre coax cable (HFC)
8.7.1 Overview
8.7.2 Statistics
8.7.3 Digital Cable TV
8.8 Video streaming
8.8.1 Major players
8.9 Social media
8.9.1 Meilishuo
8.9.2 Mogujie
8.9.3 RenRen
8.10 On line gaming and gambling
8.10.1 Major players
9. Related reports
Table 1 Urban and Rural Internet users
Table 2 Internet users, penetration and annual change 1996 2017
Table 3 Fixed broadband subscribers, annual change and penetration 2003 - 2017
Table 4 Total international internet bandwidth 2007 - 2017
Table 5 Historic - Internet access by Internet access device type
Table 6 Historic - Internet access locations for computers
Table 7 China Telecom fixed broadband subscribers and annual change 2003 - 2016
Table 8 China Unicom Fixed line Broadband subscribers 2008 2016
Table 9 Forecast broadband subscribers and penetration rates 2012 - 2017; 2019; 2022
Table 10 China Telecom FttX homes passed and Subscribers
Table 11 Historic - DSL internet subscribers 2000 - 2014
Table 12 Utilisation rate and number of users of different network applications
Table 13 Online shopping users and utilisation rate
Table 14 Brand penetration of online payment platforms 2015
Table 16 Cable TV subscriptions and annual growth 1996 - 2016
Table 17 Digital cable TV subscribers and penetration rate 2002 - 2016
Chart 1 Internet users and penetration in China 2000 2017
Chart 2 China broadband subscribers and household penetration 2003 - 2017

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