Market Research Logo

Bulgaria - Telecoms, Mobile and Broadband - Statistics and Analyses

Bulgaria - Telecoms, Mobile and Broadband - Statistics and Analyses

Bulgaria’s telecom regulator proposes auction of up to 580MHz of additional spectrum

Bulgaria’s telecoms market continues to be affected by the country’s difficult macroeconomic climate, as well as relatively high unemployment and a shrinking population. These factors have contributed to steadily declining revenue across the sector since 2008. Consumers continue to migrate from fixed-line voice telephony to mobile and VoIP alternatives, while there is increasing pressure on SMS and MMS services from the growing use of alternative OTT messaging services.

The mobile market is rapidly steadily, with effective competition provided by Telekom Austria’s MobilTel, Telenor Bulgaria and the incumbent Vivacom. A new entrant, Max Telecom, provides additional competition though the company has been in financial difficulty and has only a small market presence. Competition among network operators has intensified following the recent implementation of a streamlined mobile number portability process.

The regulator has responded to the paucity of available spectrum by providing a number of trial licences, and in late 2017 it opened a consultation regarding the allocation of an additional 580MHz of spectrum in several bands.

The broadband market enjoys excellent cross-platform competition, including DSL, cable, fibre, WiMAX and LAN-based services. While the share of the market held by cable has increased slightly in recent years, the DSL sector is losing market share as a result of customers being migrated to fibre networks, particularly those operated by Vivacom. By mid-2017 more than half of Vivacom’s fixed-line broadband subscribers were on fibre.

This report provides an overview of Bulgaria’s fixed-line telecom market, including data on regulatory developments, the strategies and performances of the major operators and an assessment of the evolution of fixed-line networks. The report also analyses the fixed-line and fixed-wireless broadband sectors. It includes an overview of the technologies, major players, market developments and statistics as well as subscriber forecasts. In addition the report covers the mobile market, including a review of statistics, operators, market developments and services offered.

Key developments:

Regulator proposes auction of up to 580MHz of additional spectrum;

Telenor Bulgaria trails LTE-A CA technology using temporary licenses;

Telekom Austria announces plan to rebrand MobilTel as A1 Bulgaria;

MobilTel completes merger with Blizoo;

Vivacom reports 0.6% increase in mobile revenue for the first half of 2017;

Vivacom’s FiberNet offer passes close to two million premises;

Report update includes the regulator’s market data for 2016, telcos’ operating and financial data to Q3 2017, recent market developments.

Companies mentioned in this report:

Vivacom (Bulgarian Telecommunications Company), MobilTel, Telenor Bulgaria, Orbitel, Vestitel, Trans Telecom, Bulgarian Telecom and Television, Blizoo.


  • EXECUTIVE SUMMARY
  • KEY STATISTICS
    • Table Country statistics – 2017 (e)
    • Table Telephone network statistics – 2017 (e)
    • Table Internet user statistics – 2017 (e)
    • Table Fixed-line broadband subscriber statistics – 2017 (e)
    • Table Mobile statistics – 2017 (e)
    • Table National telecommunications authority
    • COUNTRY OVERVIEW
  • TELECOMMUNICATIONS MARKET
    • MARKET ANALYSIS
      • Table Investment in NGA – 2013 - 2016
      • Table Telecom sector revenue, annual change – 2006 - 2016
      • Table Telecom sector revenue by service – 2008 - 2016
      • Table Proportion of telecom sector revenue by service – 2011 - 2016
      • Table Fixed-voice revenue by type – 2011 - 2016
  • REGULATORY ENVIRONMENT
    • HISTORICAL OVERVIEW
    • REGULATORY AUTHORITY
    • TELECOM SECTOR LIBERALISATION
    • PRIVATISATION
    • INTERCONNECT
      • Access
    • NUMBER PORTABILITY (NP)
      • Table Cumulative fixed number portings – 2009 - 2016
    • CARRIER SELECTION/CARRIER PRESELECTION
  • FIXED NETWORK OPERATORS
    • INTRODUCTION
    • VIVACOM/BULGARIAN TELECOMMUNICATIONS COMPANY (BTC)
      • Table Vivacom financial data – 2003 - 2017
      • Table Vivacom financial data by sector – 2010 - 2017
      • Table Vivacom subscribers by sector – 2012 - 2017
      • Table Vivacom pay TV and IPTV subscribers – 2013 - 2017
    • MOBILTEL
      • Table MobilTel fixed-telephony and broadband RGUs – 2011 - 2017
      • Table MobilTel fixed access lines – 2011 - 2017
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • OVERVIEW OF THE NATIONAL TELECOM NETWORK
      • Table Fixed lines in service and teledensity – 2000 - 2018
    • INTERNATIONAL NETWORKS
      • Table International bandwidth – 2000 - 2016
  • BROADBAND MARKET
    • INTRODUCTION AND STATISTICAL OVERVIEW
      • Market analysis
      • Broadband statistics
        • Table Historic - Internet users and penetration rate – 2000 - 2009
        • Table Internet users and penetration rate – 2010 - 2018
        • Table Fixed-line broadband market share by access type – 2009 - 2016
        • Table Fixed broadband subscribers and penetration – 2005 - 2017
        • Table Fixed broadband subscribers by data speed – 2010- 2016
        • Table Total /internet (retail and wholesale) revenue – 2008 - 2016
        • Table Retail and wholesale internet revenue – 2015 - 2016
      • Forecasts – broadband subscribers – 2018; 2020; 2022
        • Table Forecast fixed broadband subscribers – 2018; 2020; 2022
    • HYBRID FIBRE COAX (HFC) NETWORKS
      • Table MobilTel broadband subscribers –2011 - 2017
      • Table Cable broadband subscribers – 2005 - 2016
    • DIGITAL SUBSCRIBER LINE (DSL) NETWORKS
      • Table DSL subscribers – 2005 - 2016
      • Table Vivacom broadband subscribers – 2013 - 2017
    • FIBRE-TO-THE-PREMISES (FTTP)
      • Table Vivacom fibre broadband connections and homes passed – 2013 – 2017
      • Table FttP subscribers – 2008 - 2017
    • OTHER FIXED BROADBAND SERVICES
      • World Interoperability for Microwave Access (WiMAX)
      • Satellite broadband
  • DIGITAL ECONOMY
    • E-GOVERNMENT
    • E-HEALTH
  • MOBILE COMMUNICATIONS
    • MARKET ANALYSIS
    • MOBILE STATISTICS
      • General statistics
        • Table Historic - Mobile subscribers and penetration – 1995 - 2009
        • Table Mobile subscribers and penetration – 2010 - 2018
        • Table Mobile base stations in service by technology – 2012 - 2016
        • Table Mobile sector revenue – 2009 - 2018
        • Table Proportion of mobile revenue by service – 2010 - 2016
        • Table Mobile market share of subscribers by operator – 2006 - 2016
        • Table Mobile market share of revenue by operator – 2007- 2016
        • Table Mobile market revenue share by service – 2008 - 2016
        • Table Ratio of prepaid to postpaid subscribers – 2002 - 2016
        • Table MobilTel prepaid subscribers – 2004 - 2017
      • Mobile data
        • Table Total SMS messages sent – 2003 - 2017
        • Table Total MMS messages sent – 2003 - 2017
      • Mobile broadband
        • Table Active mobile broadband subscribers and penetration – 2009 - 2016
        • Table MobilTel mobile broadband subscribers – 2008 - 2017
    • REGULATORY ISSUES
      • GSM licences
      • Third generation (3G) licences
      • 800MHz
      • 1800MHz
      • 2.5-2.6GHz
      • Other spectrum
      • Mobile Number Portability (MNP)
        • Table Annual mobile number portings – 2008 - 2016
      • Roaming
        • Table European roaming charges – 2007 – 2016
        • Table European data roaming charges – 2014 - 2017
      • Mobile Termination Rates (MTR)
        • Table MTRs – 2014 - 2016
    • MOBILE INFRASTRUCTURE
      • Digital networks
    • MAJOR MOBILE OPERATORS
      • Vivacom
        • Table Vivacom mobile subscribers – 2012 - 2017
        • Table Vivacom mobile revenue – 2009 - 2017
      • MobilTel/M-Tel
        • Table MobilTel financial data – 2005 - 2017
        • Table MobilTel prepaid, postpaid and blended monthly ARPU – 2004 - 2017
        • Table MobilTel mobile subscribers – 2007 - 2017
        • Table MobilTel Minutes of Use (MOU) –2007 - 2017
      • Telenor Bulgaria (Cosmo Bulgaria Mobile/GloBul)
        • Table Historic - Telenor Bulgaria financial data (€) –2009 - 2013
        • Table Historic - Telenor Bulgaria mobile services revenue (€) –2011 - 2013
        • Table Telenor Bulgaria financial data (NOK) –2013 - 2017
        • Table Telenor Bulgaria subscribers – 2007 - 2017
      • Mobile content and applications

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report