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Bulgaria - Mobile Market Insights, Overview and Statistics


Attention: There is an updated edition available for this report.

Bulgaria has a developed mobile market as indicated by current mobile penetration levels. Three mobile network operators offer GSM and WCDMA-based services. Competition has intensified given the recent implementation of a streamlined mobile number portability process. At least one operator is branching into the fixed-line market, acquiring a number of fibre-based broadband internet service providers. Mobile data offerings are focused on mobile broadband, resulting in considerable investment in network upgrades among all players. This report presents a concise overview of Bulgaria’s mobile market, offering a variety of statistics and insightful analysis covering the major operators, market developments and services offered.

Key developments:

MNOs fined for MNP non-compliance; HSPA+ coverage extended; mobile sector nearly half of all telecom sector revenue; Vivacom reports strong growth in mobile broadband subscriber base; mobile termination rates reduced in mid-2012; Telenor buys Globul from OTE; MNP takes off under new regulatory measure; 2GH spectrum licence cancelled; 1800MHz spectrum licensees fail to pay for fees; M-Tel extends LTE roll-out; regulator’s market data for 2011 and updates; telcos’ operating and financial data to Q1 2013; market developments to mid-2013.

Companies covered in this report include:

Vivacom, MobilTel, Globul.


1. Synopsis
2. Mobile communications
2.1 Overview of Bulgaria’s mobile market
2.1.1 Mobile statistics
2.1.2 Market share
2.2 Regulatory issues
2.2.1 Second GSM licence
2.2.2 Third GSM licence
2.2.3 Fourth GSM licence
2.2.4 Third generation (3G) licences
2.2.5 Fourth Generation spectrum auction
2.2.6 TETRA licences
2.2.7 Mobile Number Portability (MNP)
2.2.8 EU roaming tariffs
2.2.9 Mobile Termination Rates (MTR)
2.3 Mobile technologies
2.3.1 GSM
2.3.2 TETRA
2.3.3 Third generation mobile (3G)
2.4 Major mobile operators
2.4.1 Vivacom
2.4.2 MobilTel/M-Tel
2.4.3 Cosmo Bulgaria Mobile/Globul
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile data services
2.6.1 Overview
2.6.2 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
2.6.3 General Packet Radio Service (GPRS)
2.6.4 Enhanced Data for GSM Evolution (EDGE)
2.6.5 Evolved High Speed Packet Access (HSPA+)
2.6.6 Long-term Evolution (LTE)
2.6.7 Mobile TV
2.6.8 Mobile broadband
2.7 Mobile content and applications
2.7.1 M-commerce (micropayments)
3. Related reports
Table 1 – Mobile subscribers and penetration – 1995 - 2013
Table 2 – Mobile sector revenue – 2009- 2012
Table 3 – Mobile market share of subscribers by operator – 2006- 2011
Table 4 – Mobile market share of revenue by operator – 2007- 2011
Table 5 – Mobile market revenue share by service – 2008 - 2011
Table 6 – Mobile portings – 2008 - 2011
Table 7 – European roaming charges – 2007 - 2012
Table 8 – European retail roaming charges – 2012 - 2014
Table 9 – European wholesale roaming charges – 2012 - 2014
Table 10 – Vivacom mobile revenue – 2009 - 2012
Table 11 – MobilTel financial data – 2005 - 2012
Table 12 – MobilTel prepaid, postpaid and blended monthly ARPU – 2004 - 2012
Table 13 – MobilTel subscribers – 2007 - 2012
Table 14 – MobilTel Minutes of Use (MOU) – 2007 - 2012
Table 15 – Globul financial data – 2009 - 2013
Table 16 – Globul mobile services revenue – 2011 - 2012
Table 17 – Globul subscribers – 2007 - 2013
Table 18 – Ratio of prepaid to postpaid subscribers – 2002 - 2012
Table 19 – MobilTel prepaid subscribers – 2004 - 2012
Table 20 – Globul prepaid subscribers – 2007 - 2011
Table 21 – Total SMS messages sent – 2003 - 2012
Table 22 – Total MMS messages sent – 2003 - 2012
Table 23 – Total mobile broadband-capable subscribers – 2006 - 2012
Table 24 – MobilTel mobile broadband subscribers – 2008 - 2012
Chart 1 – Mobile subscribers and penetration – 2002 - 2013
Chart 2 – MobilTel financial data – 2005 - 2012
Chart 3 – MobilTel prepaid, postpaid and blended monthly ARPU – 2004 - 2012
Chart 4 – Globul financial data – 2009 - 2013

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