Market Research Logo

Bulgaria - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Bulgaria - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Bulgaria has a mature mobile market with effective competition provided by Telekom Austria's A1 Bulgaria, Telenor Bulgaria (sold to the PPF Group in August 2018) and the incumbent telco Vivacom. A new entrant, Max Telecom (often known simply as MAX), provided additional competition though the company fell into financial difficulty and stopped providing services at the beginning of 2017. Competition among network operators has intensified following the recent implementation of a streamlined mobile number portability process. In addition, customer preference for bundled services has put pressure on pricing and encouraged them to offer generous voice and data packages. This in turn has impacted on operator revenue, compounded by a steady decline in the number of subscribers.

The regulator has responded to the paucity of available spectrum by providing a number of trial licences, and in late 2017 it opened a consultation regarding the allocation of an additional 580MHz of spectrum in several bands.

This report presents an overview of Bulgaria's mobile market, including a variety of statistics and analyses covering the major operators, market developments and services offered.

Key developments:

Telenor Bulgaria and Vivacom launch VoLTE services;
A1 Bulgaria trials 5G;
Regulator proposes auction of up to 580MHz of additional spectrum;
Vivacom extends the reach of its LTE-A service;
Regulator awards additional spectrum in the 1800MHz band for LTE use;
Regulator's tender for spectrum in the 2.5-2.6GHz band fails to find bidders;
MNP takes off under new regulatory measures;
Report update includes the regulator's market data for 2017, telcos' operating and financial data to Q2 2018, recent market developments.

Companies mentioned in this report:

Vivacom, A1 Bulgaria (MobilTel), Telenor Bulgaria.


1. Synopsis
2. Market analysis
3. Mobile statistics
3.1 General statistics
4. Mobile infrastructure
4.1.1 5G
4.1.2 4G (LTE)
4.1.3 3G
4.1.4 GSM
4.2 Mobile voice
4.3 Mobile data
4.3.1 SMS and MMS
4.4 Mobile broadband
5. Regulatory issues
5.1 GSM licences
5.2 Third generation (3G) licences
5.3 800MHz
5.4 1800MHz
5.5 2.5-2.6GHz
5.6 Other spectrum
5.7 Mobile Number Portability (MNP)
5.8 Roaming
5.9 Mobile Termination Rates (MTR)
6. Major mobile operators
6.1 Vivacom
6.2 A1 Bulgaria (MobilTel/M-Tel)
6.3 Telenor Bulgaria (Cosmo Bulgaria Mobile/GloBul)
6.4 Mobile content and applications
6.5 Mobile virtual network Operators (MVNOs)
6.5.1 M-commerce
7. Related reports
Table 1 Historic - Mobile subscribers and penetration 1995 - 2009
Table 2 Mobile subscribers and penetration 2010 - 2018
Table 3 Mobile base stations in service by technology 2012 - 2016
Table 4 Mobile sector revenue 2009 - 2018
Table 5 Proportion of mobile revenue by service 2010 - 2017
Table 6 Mobile market share of subscribers by operator 2006 - 2017
Table 7 Mobile market share of revenue by operator 2007- 2016
Table 8 Mobile market revenue share by service 2008 - 2017
Table 9 Ratio of prepaid to postpaid subscribers 2002 - 2017
Table 10 A1 Bulgaria prepaid subscribers 2004 - 2018
Table 11 LTE subscribers 2015 - 2017
Table 12 Total SMS messages sent 2003 - 2017
Table 13 Total MMS messages sent 2003 - 2017
Table 14 Active mobile broadband subscribers and penetration 2009 - 2018
Table 15 A1 Bulgaria mobile broadband subscribers 2008 - 2018
Table 16 Annual mobile number portings 2008 - 2016
Table 17 European roaming charges 2007 2016
Table 18 European data roaming charges 2014 - 2017
Table 19 MTRs 2014 - 2018
Table 20 Vivacom mobile subscribers 2012 - 2018
Table 21 Vivacom mobile revenue 2009 - 2017
Table 22 Vivacom annualised mobile ARPU 2015 2017
Table 23 A1 Bulgaria financial data 2005 - 2018
Table 24 A1 Bulgaria prepaid, postpaid and blended monthly ARPU 2004 - 2018
Table 25 A1 Bulgaria mobile subscribers 2007 - 2018
Table 26 A1 Bulgaria Minutes of Use (MOU) 2007 - 2018
Table 27 Historic - Telenor Bulgaria financial data () 2009 - 2013
Table 28 Historic - Telenor Bulgaria mobile services revenue () 2011 - 2013
Table 29 Telenor Bulgaria financial data (NOK) 2013 - 2018
Table 30 Telenor Bulgaria subscribers 2007 - 2018
Chart 1 Mobile subscribers and penetration 2002 - 2018
Chart 2 Mobile base stations in service by technology 2012 2016
Chart 3 Mobile market share of subscribers by operator 2006 - 2017
Chart 4 Mobile market revenue share by service 2008 2017
Chart 5 A1 Bulgaria financial data 2005 - 2018
Chart 6 A1 Bulgaria prepaid, postpaid and blended monthly ARPU 2004 - 2018
Chart 7 Telenor Bulgaria financial data (NOK) 2013 2018
Chart 8 Telenor Bulgaria subscribers 2007 2018

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report