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Bulgaria - Digital Economy and Broadband Markets - Insights, Statistics and Forecasts


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Bulgaria - Digital Economy and Broadband Markets - Insights, Statistics and Forecasts

Broadband represents nearly all internet connections in Bulgaria, with healthy competition due to the number of competing technology platforms used to offer broadband access: DSL, cable, FttX, WiMAX and LAN-based micro ISPs. Recognising the potential of applying ICT to improve both social and economic development, Bulgaria has undertaken steps to develop an internet society encompassing commerce, health and government services. Cable TV penetration is well above the EU average and the market has undergone considerable consolidation. Digital TV is also widely available via broadband TV and satellite, with the number of competing platforms increasing following the launch of services by the telecoms incumbent. This report provides an insight into Bulgaria's broadband and digital media markets. It includes an overview of the technologies, major players and market developments, as well as a variety of statistics and fixed broadband forecasts to 2020.

Key developments:

ASO put back to November 2013; Satellite BG ceases broadcasting; new cableco association launched; consolidation among cable TV players; Vivacom increases satellite broadband service to 18Mb/s; government investment programme for broadband in rural areas; Vivacom Net service reaching 75% of the population; Vivacom FiberNet offer to reach one million households by 2014; regulator's market data updates for 2012; telcos' operating data to Q2 2013; market developments to September 2013.

Companies covered in this report include:

Mobiltel, Trans Telecom, Vivacom, Bulgarian Telecom and Television, Blizoo.


1. Synopsis
2. Broadband market
2.1 Fixed broadband overview
2.2 Broadband statistics
2.3 Bulgaria's emerging internet society
2.3.1 E-government
2.3.2 E-health
2.4 Cable
2.5 Asymmetrical Digital Subscriber Line (ADSL)
2.6 Fibre-to-the-Home (FttH)
2.7 Wireless broadband
2.7.1 World Interoperability for Microwave Access (WiMAX)
2.8 Satellite broadband
2.8.1 Mobile broadband
3. Overview of digital media market
3.1 Bundled services
3.2 Digital TV
3.2.1 Broadband TV (IPTV)
3.2.2 Video-on-Demand (VoD)
3.2.3 Digital Terrestrial TV (DTTV)
3.2.4 Cable TV (CATV)
3.2.5 Satellite-based digital pay TV developments
4. Forecasts
4.1 Fixed broadband forecasts 2010 - 2013; 2020
4.1.1 Scenario 1 higher broadband subscriber growth
4.1.2 Scenario 2 lower broadband subscriber growth
4.1.3 Notes on scenario forecasts
5. Related reports
Table 1 Internet users and penetration rates 2000 - 2012
Table 2 Broadband market share by access type 2009 - 2012
Table 3 Fixed broadband subscribers and penetration 2005 - 2014
Table 4 Fixed broadband subscribers by data speed 2010- 2012
Table 5 Data/internet retail and wholesale revenue 2008 - 2012
Table 6 ICT usage by businesses 2006 - 2011
Table 7 Online purchases by individuals 2005 - 2012
Table 8 E-education usage by individuals 2007 - 2012
Table 9 E-education usage by businesses 2007 - 2012
Table 10 Uptake of e-government services by businesses 2004 - 2010
Table 11 Uptake of e-government services by individuals 2004 - 2010
Table 12 MobilTel broadband subscribers 2011 - 2013
Table 13 Cable broadband subscribers 2005 - 2012
Table 14 ADSL subscribers 2005 - 2013
Table 15 FttH subscribers 2008 - 2012
Table 16 Total mobile broadband-capable subscribers 2006 - 2011
Table 17 MobilTel mobile broadband subscribers 2008 - 2013
Table 18 Proportion of analogue/digital viewing 2008 - 2012
Table 19 Broadcasting revenue by service 2010 - 2012
Table 20 TV service received in bundled offers 2010 - 2012
Table 21 IPTV subscribers 2008 - 2012
Table 22 IPTV revenue 2008 - 2012
Table 23 Cable TV subscribers 2006 - 2012
Table 24 Satellite TV subscribers 2006 - 2012
Table 25 Satellite broadcasting revenue 2008 - 2012
Table 26 Forecast fixed broadband subscribers higher growth scenario 2010 - 2013; 2020
Table 27 Forecast fixed broadband subscribers lower growth scenario 2010 - 2013; 2020
Chart 1 Fixed broadband subscribers and penetration 2005 2014
Exhibit 1 The Economist Intelligence Unit (EIU) annual E-readiness criteria

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