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Bulgaria - Digital Economy and Broadband Markets - Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Broadband represents nearly all internet connections in Bulgaria, with healthy competition due to the number of competing technology platforms used to offer broadband access: DSL, cable, FttX, WiMAX and LAN-based micro ISPs. Recognising the potential of applying ICT to improve both social and economic development, Bulgaria has undertaken steps to develop an internet society encompassing commerce, health and government services. Cable TV penetration is well above the EU average and the market has undergone considerable consolidation. Digital TV is also widely available via broadband TV and satellite, with the number of competing platforms increasing following the launch of services by the telecoms incumbent. This report provides an insight into Bulgaria’s broadband and digital media markets. It includes an overview of the technologies, major players and market developments, as well as a variety of statistics and fixed broadband forecasts to 2020.

Key developments:

ASO put back to early 2015; new cableco association launched; consolidation among cable TV players; Vivacom increases satellite broadband service to 18Mb/s; government investment programme for broadband in rural areas; Vivacom Net service reaching 75% of the population; Vivacom FiberNet offer to reach one million households by 2014; regulator’s market data updates; telcos’ operating data to Q3 2012; market developments to January 2013.

Companies covered in this report include:

Mobiltel, Trans Telecom, Vivacom, Bulgarian Telecom and Television, Blizoo.


1. Synopsis
2. Broadband market
2.1 Fixed broadband overview
2.2 Broadband statistics
2.3 Bulgaria’s emerging internet society
2.3.1 E-government
2.3.2 E-health
2.4 Cable
2.5 Asymmetrical Digital Subscriber Line (ADSL)
2.6 Fibre-to-the-Home (FttH)
2.7 Wireless broadband
2.7.1 World Interoperability for Microwave Access (WiMAX)
2.8 Satellite broadband
2.8.1 Mobile broadband
3. Overview of digital media market
3.1 Digital TV
3.1.1 Broadband TV (IPTV)
3.1.2 Video-on-Demand (VoD)
3.1.3 Digital Terrestrial TV (DTTV)
3.1.4 Cable TV (CATV)
3.1.5 Satellite-based digital pay TV developments
4. Forecasts
4.1 Fixed broadband forecasts – 2010 - 2013; 2020
4.1.1 Scenario 1 – higher broadband subscriber growth
4.1.2 Scenario 2 – lower broadband subscriber growth
4.1.3 Notes on scenario forecasts
5. Related reports
Table 1 – Internet users and penetration rates – 2000 - 2012
Table 2 – Broadband market share by access type – 2009 - 2010
Table 3 – Fixed broadband subscribers and penetration – 2005 - 2012
Table 4 – Fixed broadband subscribers by data speed – 2010
Table 5 – ICT usage by businesses – 2006 - 2011
Table 6 – Online purchases by individuals – 2005 - 2012
Table 7 – E-education usage by individuals – 2007 - 2012
Table 8 – E-education usage by businesses – 2007 - 2012
Table 9 – Uptake of e-government services by businesses – 2004 - 2010
Table 10 – Uptake of e-government services by individuals – 2004 - 2010
Table 11 – MobilTel broadband subscribers –2011 - 2012
Table 12 – Cable broadband subscribers – 2005 - 2012
Table 13 – ADSL subscribers – 2005 - 2012
Table 14 – FttX subscribers – 2007 - 2012
Table 19 – Total mobile broadband-capable subscribers – 2006 - 2011
Table 20 – MobilTel mobile broadband subscribers – 2008 - 2012
Table 15 – Proportion of analogue/digital viewing – 2008 - 2012
Table 16 – IPTV subscribers – 2008 - 2012
Table 17 – Cable TV subscribers – 2006 - 2012
Table 18 – Satellite TV subscribers – 2006 - 2012
Table 19 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
Table 20 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020
Chart 1 – Fixed broadband subscribers and penetration – 2005 – 2012
Exhibit 1 – The Economist Intelligence Unit (EIU) annual E-readiness criteria

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