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BuddeComm Intelligence Report - WiFi has Key Role in Telecoms


Attention: There is an updated edition available for this report.

In 2013 it is recognised that WiFi will play a key role in the telecoms environment of the future. The use of WiFi hotspots continues to rise due to increasing popularity from smart phone and mobile device users. The status of WiFi technology is continuing to improve; creating a whole new range of opportunities in the WiFi market.

Smartphone users want faster, more ubiquitous and reliable connectivity, while operators are looking to squeeze every last bit of capacity out of their cellular networks. As a result, smarter WiFi is needed so that it can take on a more strategic role as part of the overall mobile network infrastructure. Ultimately users simply want the fastest and most reliable wireless connection they can get.

This BuddeComm Intelligence report provides unique and valuable information on the global WiFi sector including its role in the future, broad business models, key global statistics, case studies on the leading markets around the world, industry developments of note and brief information on other short range technologies.

Latest developments:

In 2013 there are over 850,000 WiFi hotspots around the world; In 2012 the Wi-Fi Alliance released the Wi-Fi Certified Passpoint standard to automate logins; Growth of the WiFi carrier equipment market will be driven by mobile operators deploying carrier WiFi to offload a portion of their mobile data traffic.


1. Synopsis
2. WiFi starts playing a key role in telecoms
2.1 Who will dominate the WiFi market?
3. WiFi business models
3.1 The benefits of WiFi
3.2 Advertising sponsored models
3.3 Obstacles
3.3.1 Reasons for not adopting wifi?
4. Venue Wifi
4.1 The connected shopper - public wi-fi usage
4.2 Location based services (separate report)
5. Global WiFi market summary
5.1 Smart phone shipments
5.2 Number of wi-fi hotpots
6. Leading WiFi markets around the world
6.1 Case study: Europe
6.1.1 Overview
6.1.2 Partnerships facilitating WiFi expansion
6.1.3 WiFi for transport
6.1.4 WiFi for commerce
6.2 Brief country case studies
6.2.1 South Korea WiFi/WLAN overview
6.2.2 China WiFi overview
6.2.3 USA WiFi overview
6.2.4 Japan WiFi overview
7. Industry developments
7.1 Key developments for enterprise WiFi
7.2 Global WiFi roaming
7.3 Carrier WiFi equipment market exploding to $2.1 billion by 2016
8. Other short-range technologies
8.1.1 Bluetooth
8.1.2 Ultra-Wideband (UWB)
9. Related reports
Table 1 – Worldwide smart phone mobile device sales by quarter – Q2 2009 – Q2 2012
Table 2 – Number of public WiFi hotspots – top 10 countries worldwide – Early 2011; Early 2013
Table 3 – Global mobile capital expenditure (CAPEX) – 2010 - 2013
Table 4 – Installed base of Bluetooth devices worldwide – 2005; 2007; 2010; 2013
Exhibit 1 – Wi-Fi Direct
Exhibit 2 – Case Study – Shopping Centres
Exhibit 3 – Case Study – Airline Lounges
Exhibit 4 – Bluetooth SIG

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