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BuddeComm Intelligence Report - Triple and Quad Play Insights

The triple play' concept comprises fixed voice, video and data applications all delivered over one single access subscription. Many companies also offer quadruple play', in which mobile voice services are added into the equation.

At BuddeComm, we believe triple/quadruple play should allow access to all forms of communications over the one connection. Telcos and ISPs need to make this possible. The services they can offer should be aligned to this and include security, storage, billing, and all sorts of extra enhancement, depending on the specific applications.

However, in order to be successful, content providers and telcos will have to operate totally independently of each other to provide the level of customer service that customers demand.

This BuddeComm Intelligence report explores the trends occurring in multi-play services and provides unique case studies on the markets of France, Italy, the Netherlands, Hong Kong and South Africa.

Latest developments:

Bundled offers are very popular in parts of Europe; Quad play is the next growth area; a number of countries in Asia are also leading multi-play developments; the US is beginning to show significance interest in this area.

Companies covered in this report include:

SFR; Orange; Canal+; Iliad (Free); Bouygues Telecom.

1. Synopsis
2. Introduction
3. The three elements
4. National broadband networks are ideal for triple play
4.1 Lower costs open up access to new models
5. What went wrong with triple play initially?
5.1 Failing telco models
5.2 VoIP and video hard nuts to crack
5.3 TV camera in front of radio programs
5.4 The failure of portals
6. The future of triple-play
6.1 Diversification of video content
6.2 Tele-presence will be the killer app
6.3 Triple play is an access product
6.4 Different Customer service models
6.5 Media centres in the home
6.6 Smart TV
6.7 Triple play moving to the cloud
6.8 The US market
7. Key multi-play markets in Europe and Asia
7.1 Case study: France
7.1.1 Business models
7.2 Case study: The Netherlands
7.3 Case study: Italy
7.4 Case study: Hong Kong
7.4.1 Hong Kong Broadband Network Services (City Telecom CTInets)
8. Case study South Africa
8.1 IPTV, Triple Play
9. Unified Communications (UC)
9.1 Early days
9.2 UC&C today
10. Related reports
Table 1 Bundled services subscribers 2011 - 2013
Table 2 KPN subscribers with bundled services 2008 - 2013
Exhibit 1 Multi-play definition
Exhibit 2 Types of telecom convergence

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