BuddeComm Intelligence Report - Triple and Quad Play Insights
The triple play' concept comprises fixed voice, video and data applications all delivered over one single access subscription. Many companies also offer quadruple play', in which mobile voice services are added into the equation.
At BuddeComm, we believe triple/quadruple play should allow access to all forms of communications over the one connection. Telcos and ISPs need to make this possible. The services they can offer should be aligned to this and include security, storage, billing, and all sorts of extra enhancement, depending on the specific applications.
However, in order to be successful, content providers and telcos will have to operate totally independently of each other to provide the level of customer service that customers demand.
This BuddeComm Intelligence report explores the trends occurring in multi-play services and provides unique case studies on the markets of France, Italy, the Netherlands, Hong Kong and South Africa.
Bundled offers are very popular in parts of Europe; Quad play is the next growth area; a number of countries in Asia are also leading multi-play developments.