BuddeComm Intelligence Report - Mobile Broadband - Location Based Services Insights
The combining of Location-Based Services (LBS) with GPS technology, mobile commerce applications and social networking has revived the LBS sector. There has been much hype regarding this technology since around the year 2000 and it is only recently that we have seen applications for this technology becoming available to mass audiences. Initially people were lured by the Check-in feature offered by location based services over social networks and high profile start-ups liked Foursquare captured consumer attention based on this.
The sector has evolved however as the full potential of this technology is being revealed. Advertising, travel, weather, vehicle tracking, people and animal travelling are just of the other applications for LBS. The sector will continue to evolve as handsets with smarter capabilities, new apps and user interfaces permeate the market. This technology will also be included in the broader concept of The Internet of Things and machine-to-machine developments.
This BuddeComm Intelligence report provides a broad global overview of trends and developments in the mobile location based services industry, including a brief overview of GPS.
Mobile location based services are now becoming more mainstream; Location based technology will be a key element in the emerging machine-to-machine (M2M) environment; Companies like Facebook and Twitter are attempting a foothold in this industry; Mobile Location Based Advertising (LBA) is a key area for development with predictions it will account for over 30% of the mobile advertising sector by 2017.