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BuddeComm Intelligence Report - Impact of the Digital Economy and the Media Industry

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BuddeComm Intelligence Report - Impact of the Digital Economy and the Media Industry

With the rise of digital platforms, the media industry is rapidly changing. In newspaper and book publishing, TV and radio broadcasting, film, music, and other forms of media, we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share.

But in general, despite the obvious need to move with the times, many organisations are still grappling with the digital economy and questioning the impact it will have on them or, even worse, are ignorant about it. In many cases, their own consumers are well ahead of them.

The public sector is also seriously affected by this, and may even have greater difficulties with the transition. They should learn from the problems in other sectors, especially book and newspaper publishing. The issues encountered by the Healthcare and Education industries are also classic examples.

The digital media companies are the clear leaders; however, there are parallel developments taking place: one driven by Digital TV using the broadcasting networks, and one driven by broadband using fixed and mobile telecom infrastructure. In 2015, the advertising spending being directed towards digital media continues to grow, further escalating the problems for the traditional media.

This report broadly describes and analyses the effect that digital media and convergence is having on the media industry. It uses the long-standing book publishing industry as a case study of one example where digital media is having an enormous impact.

Latest developments:

Spending on advertising using digital media channel continues to grow in market share despite economic conditions slowing down the growth of overall advertising spending. The age-old issue of copyright and online piracy continue to be a core problem for the media industry. E-reader sales are declining as consumers turn to touch-screen tablets, global e-book sales continue to soar.

1. Synopsis
2. The digital economy what is at stake for you?
3. Advertising important to media industry
4. Collapse of the traditional media industry
5. Market insights
5.1 From calls to applications
5.2 Expect delays and roadblocks
5.3 Fragmentation, consolidation, mergers and acquisitions
5.4 Where are the new opportunities?
5.5 Think international
5.6 Media and Telco's adapting business to the new Digital Economy
5.7 Copyright and the Internet back in the Spotlight
6. Whatever happened to media convergence?
6.1 Convergence substitution
6.2 New business models for media content required
7. Media companies need to disaggregate and rebuild
7.1 Brand key in online media
7.1.1 Rapidly changing online news market
7.1.2 Learn to value brands
7.1.3 PC versus mobile-centric worlds
8. The challenges for newspaper publishing
9. Brief case study: The book publishing industry
9.1 Digital e-readers/e-books
10. The anomaly of the mass media
10.1 Analysis of media trends
10.2 Apps, Social Networks, Entertainment and Gaming separate report
11. Related reports
Table 1 Global media ad spending 2012 - 2016
Table 1 Global digital ad spending 2012 - 2016
Table 4 Global advertising spending market share by major types 2012 - 2014
Table 5 Most popular devices for receiving news in the USA 2014
Table 6 Growth of e-reader sales 2009 - 2015
Exhibit 1 Statistical snapshot of e-books
Exhibit 2 Price fixing allegations

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