BuddeComm Intelligence Report - Global Triple and Quad Play Trends and Case Studies

BuddeComm Intelligence Report - Global Triple and Quad Play Trends and Case Studies

Bundling offers may help increase revenue and margins, reduce churn, and achieve efficiencies through increased cross-service use of infrastructure. The original concept of bundling services such as telephony, broadband, TV and mobile is linked to the old telco way of thinking it is based on locking customers into their services rather than creating new customer benefits. The bundling of entertainment services is an increasingly prevalent feature of fixed broadband markets. The bundled price is usually offered at a discount to the combined standalone price of the included services. This creates stickiness' among customers, who see the benefit of having all services on one bill. Operators also find benefits in billing processes, and in lower customer churn.

Essentially, bundled services should stand for the ability to deliver access to all forms of communication over a single connection. Telcos and ISPs need to make this possible. The services they can offer should be aligned with this and should include security, storage, billing, and all kinds of extra enhancement, depending on the specific applications for example, a games hobbyist has different bandwidth requirements from a video downloader.

Globally, telcos essentially remain network operators and telecom service providers; they have not been very successful at selling content. Although there is a stimulus from the current interest in IPTV, many telcos are still trying to hang onto the old model.

However, given the popularity and growing use of devices such as smartphones, tablets and smart TVs the traditional bundled services model will soon disappear.

This BuddeComm Intelligence report explores the trends occurring in multi-play services and provides unique case studies on the markets of Italy, United Kingdom, The Philippines and the Netherlands.

1. Synopsis
2. Introduction
2.1 Triple play
2.2 Quad play
2.3 Key statistics
3. The three elements
4. National broadband networks are ideal for triple play
4.1 Lower costs open up access to new models
5. What went wrong with triple play initially?
5.1 Failing telco models
5.2 VoIP and video hard nuts to crack
5.3 The failure of portals
6. The future of triple-play
6.1 Diversification of video content
6.2 Tele-presence will be the killer app
6.3 Multiplay is an access product
6.4 Different Customer service models
6.5 Smart TV and the broadcasters
6.6 Triple play moving to the cloud
7. Multi-play case studies
7.1 Case study United Kingdom
7.2 Case study: The Netherlands
7.2.1 Bundled services
7.3 Case study: Italy
7.3.1 Bundled services
7.4 Case study The Philippines
7.4.1 Philippine Long Distance Telephone Company (PLDT)
8. Unified Communications (UC)
8.1 Early days
8.2 UC&C today
9. Related reports
Table 1 Global multi-play subscribers 2015 - 2020
Table 2 United Kingdom - proportion of bundled services by type 2005 - 2016
Table 3 The Netherlands - bundled play subscribers by type 2013 - 2016
Table 4 The Netherlands - market share of broadband in bundled services 2011 - 2016
Table 5 The Netherlands - market share of fixed-voice in bundled services 2011 - 2016
Table 6 The Netherlands - market share of TV in bundled services 2011 - 2016
Table 7 KPN subscribers with bundled services 2008 - 2016
Table 8 PLDT's capital expenditure 2008 - 2015
Table 9 PLDT fixed-line subscribers 2001; 2005 - 2015
Exhibit 1 Multi-play definition
Exhibit 2 Technology developments in bundled services
Exhibit 3 Types of telecom convergence
Exhibit 4 United Kingdom - operators' service bundling offers 2016

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook