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BuddeComm Intelligence Report - Global OTT VoIP and Messaging Services Market

BuddeComm Intelligence Report - Global OTT VoIP and Messaging Services Market

VoIP subscriptions worldwide have increased substantially, with further growth predicted in the years through to at least 2024 as more and more residential customers and businesses turn to VoIP to reduce costs.

With the dramatic increase in smartphones globally, mobile VoIP has been skyrocketing, with millions of users around the world subscribing to one or more of the many OTT companies offering mobile VoIP apps and services.

The growth of messaging also continues unabated as people's desire to communicate escalates. Driven by the growing uptake of smartphones and mobile broadband services, mobile messaging continues to gain popularity throughout the world. But the scene has changed. The traditional SMS market, which peaked in 2012 and is now gradually shrinking, is being replaced by Over-The-Top (OTT) social messaging and messaging apps. This decline in traditional Peer-to-Peer (P2P) SMS usage is particularly evident in countries and regions where there is both high smartphone and mobile broadband penetration.

With consumers now spoilt for choice in the highly competitive consumer messaging sector, the providers are turning their attention to the enterprise sector. The Application-to-Peer (A2P) segment one of the new growth areas - particularly for the traditional operators who offer the perception of a higher level of reliability and security.

Despite some commentators spelling the death of email in favour of social media and other forms of messaging, there is yet no sign that our email boxes will lie empty anytime soon. In fact, the number of emails being sent worldwide continues to grow. The biggest change is that almost half of all emails are being accessed from a mobile device globally. In some cases, the mobile data used to access emails or social media apps is provided free by the mobile operators in a recent trend known as zero rating content.

This unique BuddeComm Intelligence report provides key industry information and statistics on the worldwide fixed VoIP market and mobile VoIP market as well as the global messaging market with an emphasis on Over-The-Top developments.

Companies mentioned in this report:

Skype, Google, Facebook, Viber, WeChat, QQ Mobile, Vonage, WhatsApp, Snapchat.


1. Synopsis
2. VoIP market summary
2.1 Introduction
2.2 Current market
3. Mobile VoIP and OTT mobile VoIP market
4. VoIP market statistics
5. Global VoIP service providers
6. Other VoIP market insights
6.1 IMS
6.2 HD Voice
6.3 Integration with UC applications
7. Unified Communications (UC)
7.1 Early days
7.2 UC&C today
8. Mobile messaging insights
8.1 OTT messaging eroded SMS P2P usage
8.2 Application-to-person (A2P) messaging
8.3 Zero-rated mobile content
8.4 Monetizing free mobile instant messaging apps
9. Premium SMS (PSMS)
10. Email/mobile email
11. Related reports
Table 1 Global - VoIP services market value 2010 - 2024
Table 2 Global Fixed VoIP versus fixed telephone subscriptions selected countries
Table 3 Weekly use of VoIP services by selected countries 2017
Table 4 Global P2P SMS traffic volumes and revenue 2005 - 2018
Table 5 Worldwide number of email users 2009 - 2018
Chart 1 Global VoIP market value 2010 - 2024
Exhibit 1 VoIP market selected key developments
Exhibit 2 Examples of large consumer VoIP service providers by region
Exhibit 3 Skype
Exhibit 4 IMS description
Exhibit 5 - A brief history SMS
Exhibit 6 Mobile Instant Messaging (MIM)
Exhibit 7 Whatsapp
Exhibit 8 Self-destructing photo messaging
Exhibit 9 - Definition: Premium SMS

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