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Broadcasting Market - Insights, Statistics and Analysis - Brazil

Brazil - Broadcasting Market - Insights, Statistics and Analysis

Brazil's pay TV market has experienced sustained growth since 1996, without being affected by the general economic slow-down of 2008/09. Though the country has the largest pay TV subscriber base in Latin America, pay TV penetration lags behind other major countries such as Argentina, Chile, Venezuela, Mexico, and Colombia. As a result, there is ample room for further growth, which has encouraged investors to gain a foothold in the market. This activity was also stimulated by the new pay TV law of 2011 which removed restrictions on foreign investment and on telcos being able to provide pay TV services.

The principal operators in Brazil's pay TV sector are Net Serviços (Net), Sky Brasil, Claro TV, Vivo TV, and Oi TV. Other operators include CTBC/Algar Telecom, GVT TV, TVA, and SIM TV.

The América Móvil group companies Net and Claro TV together control more than half of Brazil's pay TV market. With its cable TV service, Net alone accounts for one third of all pay TV subscribers in Brazil, but its share has been decreasing due to the satellite TV boom that started around 2010.

Sky Brasil occupies a close second place in the pay TV market. It is the satellite TV leader, but faces growing competition from Claro TV, Vivo TV, Oi TV, and GVT TV.

This report provides an overview of Brazil's pay TV market, accompanied by statistical data.

Key developments:

Government releases revised ASO schedule; América Móvil's Claro gains control of Net; Net shows ambitious national expansion plans, Sky Brasil's new shareholder agreement approved by Anatel; Via Embratel satellite TV service rebranded Claro TV; Vivo TV absorbs TVA, having acquired 100% of the company; report includes the regulator's market data to April 2014, operator data to Q1 2014, market developments to mid-2014.

Companies covered in this report include:

Net Serviços de Comunicação, Sky Brasil, Claro TV, Vivo TV, Oi TV, GVT TV, CTBC/Algar Telecom.


1. Synopsis
2. Pay TV overview
2.1 Pay TV statistics
3. Regulatory issues
3.1 Pay TV law
3.2 Incumbent fixed-line telcos in the pay TV sector
3.3 Foreign ownership regulations
4. Pay TV operators
4.1 Net Serviços de Comunicação
4.1.1 Shareholders
4.1.2 Services
4.2 Sky Brasil
4.3 Claro TV
4.4 Oi TV
4.5 Vivo TV
4.6 GVT TV
4.7 CTBC TV
5. Cable TV
6. Multichannel multipoint distribution systems (MMDS)
7. Satellite-based digital pay TV developments
8. Digital Terrestrial TV (DTTV)
9. Related reports
Table 1 Pay TV operators by technology 2009 - 2012
Table 2 Historic - Pay TV subscribers and penetration 1998 - 2004
Table 3 Pay TV subscribers and penetration 2005 - 2014
Table 4 Historic - Pay TV market share by technology 1998 - 2004
Table 5 Pay TV market share by technology 2005 - 2014
Table 6 Pay TV market revenue 2005 - 2014
Table 7 Pay TV operators market share 2000 - 2013
Table 8 Net Serviços cable TV subscribers 2000 - 2014
Table 9 Sky Brazil TV subscribers 2010 - 2014
Table 10 Claro TV subscribers 2010 - 2014
Table 11 Oi TV subscribers 2010 2013
Table 12 Vivo TV subscribers 2012 2014
Table 13 GVT TV subscribers 2011 2014
Table 14 Algar Telecom pay TV subscribers 2011 - 2014
Table 15 Historic - Cable TV subscribers and penetration 1998 - 2004
Table 16 Cable TV subscribers and penetration 2005 - 2014
Table 17 Historic - MMDS subscribers and penetration 1998 - 2004
Table 18 MMDS subscribers and penetration 2005 - 2014
Table 19 Historic - DTH subscribers and penetration 1998 - 2004
Table 20 DTH subscribers and penetration 2005 - 2014
Chart 1 Evolution of pay TV in Brazil 2005 - 2014
Chart 2 Pay TV technologies at a glance 2005 - 2014
Exhibit 1 Net Serviços de Comunicação at a glance
Exhibit 2 TVA

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