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Brazil - Mobile Market - Overview, Statistics and Forecasts


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Brazil - Mobile Market - Overview, Statistics and Forecasts -

Brazil is home to more than one third of all mobile users in Latin America and the Caribbean. Mobile penetration is upward of 132% and still growing by about 7% annually.

The four major mobile companies – Vivo, Claro, TIM Brasil, and Oi – have won spectrum in the 2.5GHz band for 4G services, and are rolling out LTE networks. The government is keen for Brazil to have an LTE network in place and working seamless for the 2014 FIFA World Cup, which is being held in Brazil. Claro was the first of the mobile operators to launch commercial LTE services, starting with Recife, the capital of Pernambuco, where the network went live in December 2012.

The Brazilian government has sanctioned the use of the 700MHz band – previously allocated to television broadcasters – for mobile broadband services. Anatel is preparing to auction spectrum in this band even though it will not be fully released by broadcasters until 2016.

The price of smartphones in Brazil is still too high for the country’s socioeconomic environment, and smartphone penetration is slightly lower than the estimated world average. However, the country’s burgeoning middle class is becoming an increasingly avid consumer of smartphones. Sales are expected to soar in 2013, also thanks to the tax breaks introduced by the government at the start of the year, which should help lower the average selling price.

In Brazil, the proportion of purchases made from mobiles is still minimal, but the country looks set to become the m-commerce pioneer in Latin America. Vendors and technology developers are designing innovative strategies and applications to meet the challenge, and mobile shopping is expected to skyrocket in the near future.

Accompanied by key market statistics and analyses, this report provides an overview of the mobile voice and data market. It also contains scenario forecasts for the years 2015 and 2020.

Key developments:

Brazil has achieved 100% mobile coverage of all its 5,565 municipalities; multiple SIM cards pushes up penetration figures and hides the fact that many Brazilians have no mobile phone at all; the auction rules attached to the 4G licences include significant rollout obligations; mobile broadband accounts for 42% of all broadband access in Brazil.

Companies covered in this report include:

TelefônicaBrasil/Vivo, TIM Brasil, Claro, Oi, Nextel Brasil, Algar/CTBC Telecom; Sercomtel Celular.


1. Synopsis
2. Overview of Brazil’s mobile market
2.1 Mobile statistics
2.2 Average revenue per user (ARPU)
3. Regulatory issues
3.1 Number portability (NP)
3.2 Mobile spectrum allocation and concession areas
3.2.1 2G
3.2.2 3G
3.2.3 4G
3.2.4 White spaces
3.3 Mobile Virtual Network Operators (MVNO)
4. Mobile technologies
4.1 Mobile generations
4.1.1 2G
4.1.2 3G
4.1.3 4G
4.2 Mobile handsets/smartphones
4.3 Femtocells
5. Mobile voice services
5.1 Prepaid cards
6. Mobile messaging
6.1 Short message service (SMS)
7. Mobile broadband
8. Mobile content and applications
8.1 M-banking
8.2 M-commerce
8.3 Mobile games
9. Mobile satellite
10. Forecasts – mobile market 2015; 2020
10.1 Scenario 1 – higher mobile market growth
10.2 Scenario 2 – lower mobile market growth
10.3 Notes on scenario forecasts
11. Related reports
Table 1 – World’s six largest mobile markets – 2012
Table 2 – Mobile subscribers and penetration rate – 1997 - 2013
Table 3 – Evolution of mobile ARPU in Brazil – major operators – 2009 - 2012
Table 4 – Mobile market share by technology – 2004 - 2013
Table 5 – 3G subscribers and penetration – 2008 - 2013
Table 6 – Mobile prepaid/postpaid ratio – 2003 - 2013
Table 7 – Mobile broadband subscribers and penetration – 2008 - 2013
Table 8 – Fixed and mobile broadband market share – 2008 - 2013
Table 9 – Forecast mobile subscribers – higher growth scenario –2015; 2020
Table 10 – Forecast mobile subscribers – lower growth scenario –2015; 2020
Chart 1 – Evolution of Brazil’s mobile subscriber base – 2000 - 2013
Chart 2 – Mobile market share by technology – 2004 - 2013
Exhibit 1 – Subdivision of Brazil into regions and areas
Exhibit 2 – H-band for 3G services – lots, areas, and spectrum winners
Exhibit 3 – Bands for 4G services – blocks, winners, and price/MHz/population

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