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Brazil - Mobile Operators


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Four companies dominate Brazil's mobile telecom market: Spanish Telefónica's Vivo, Mexican América Móvil's Claro, Telecom Italia's TIM Brasil, and Oi, controlled by Portugal Telecom and by the Brazilian Andrade Gutierrez group. Together, these four operators control 97% of the country's mobile subscriber base. Vivo is the leader, TIM Brasil and Claro compete neck-and-neck for second place, and Oi is fourth. The remaining 3% of the market is shared between CTBC Telecom, Sercomtel, Nextel Brasil, and the country's first Mobile Virtual Network Operator (MVNO), Porto Seguro, which launched in 2012.

Although Brazil's MVNO market is still embryonic, it has attracted a great deal of interest from national and international investors. Companies are being understandably cautious considering the challenges of the Brazilian mobile market and the long list of failed MVNOs around the world. Anatel has issued four MVNO authorisations, and more are expected. The most significant MVNO launch on the cards is Virgin Mobile, which hopes to become the largest MVNO in Latin America with its youth-focused, transparent market strategy. But Virgin Mobile's start of operations in Brazil, scheduled for the second half of 2013, risks being delayed by bureaucratic complications and difficulties in reaching MVNO agreements with mobile network operators.

This report profiles all of Brazil's mobile operators, together with relevant statistical data and analyses.

Key developments:

Claro remains the market leader for 3G services; Claro launches Brazil's first mobile LTE network; TIM Brasil signs LTE roaming with TIM (Italia); Vivo and Oi deploy LTE networks; Nextel rolls out full 3G services in São Paulo and Rio de Janeiro; Oi agrees to merge with Portugal telecom; includes telcos' operating and financial data to Q2 2013; regulator's market data to July 2013; market developments to October 2013.

Companies covered in this report include:

TelefônicaBrasil/Vivo, TIM Brasil, Claro, Oi, Nextel Brasil, Algar/CTBC Telecom, SercomtelCelular, Unicel/Aeiou, Porto Seguro, Datora Telecom, Virgin Mobile, Sisteer, Terapar.


1. Synopsis
2. Mobile Network Operators (MNO)
2.1 Overview
2.2 Vivo (Telefônica Brasil)
2.2.1 Vivo company history
2.2.2 Telemig-acquired by Vivo
2.2.3 Telefónica and Telecom Italia crossholding issues
2.2.4 Telefónica buys out Portugal Telecom
2.3 TIM Brasil
2.4 Claro
2.5 Oi
2.5.1 Amazônia Celular acquired by Oi
2.5.2 Brasil Telecom acquired by Oi
2.6 Nextel Brasil
2.7 Algar/CTBC Telecom
2.8 Sercomtel Celular
2.9 Unicel/Aeiou (defunct)
3. Mobile Virtual Network Operators (MVNO)
3.1 Overview
3.2 Porto Seguro
3.3 Datora (Sermatel)
3.4 Virgin Mobile
3.5 Correios
4. Related reports
Table 1 Mobile operators' market share 2002 - 2013
Table 2 3G services operators' market share 2009 - 2013
Table 3 3G services (phone & broadband) operators' annual growth 2010 - 2013
Table 4 Vivo mobile revenue 2010 - 2013
Table 5 Vivo mobile subscribers 2002 - 2013
Table 6 Vivo/Telemig mobile subscribers 2002 - 2007 (historical)
Table 7 TIM Brasil mobile financial data 2010 - 2013
Table 8 TIM Brasil mobile subscribers 2002 - 2013
Table 9 Claro mobile revenue 2010 - 2013
Table 10 Claro mobile subscribers 2002 - 2013
Table 11 Oi mobile subscribers 2002 - 2013
Table 12 Oi/Amazônia/BrT mobile subscribers 2002 - 2008 (historical)
Table 13 Nextel mobile subscribers 2002 - 2013
Table 14 CTBC mobile revenue 2009 - 2013
Table 15 CTBC mobile subscribers 2003 - 2013
Table 16 Sercomtel mobile subscribers 2003 - 2013
Chart 1 Mobile market share at a glance 2012
Chart 2 3G services operators' market share at a glance 2009 - 2013
Exhibit 1 Subdivision of Brazil into regions and areas for mobile licensing
Exhibit 2 Telefônica Brasil (trading as Vivo) at a glance
Exhibit 3 Vivo concessions
Exhibit 4 The uneasy marriage between Telefónica and Portugal Telecom (historical)
Exhibit 5 TIM Brasil at a glance
Exhibit 6 TIM Brasil concession awards for frequency bands A, B, D, E
Exhibit 7 Claro Brasil at a glance
Exhibit 8 Claro concessions
Exhibit 9 Oi (TNL PCS) at a glance
Exhibit 10 Oi concession awards for frequency bands A, D, E, M

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