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Brazil - Mobile Operators


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Brazil - Mobile Operators -

Four companies dominate Brazil’s mobile telecom market: Spanish Telefónica’s Vivo, Mexican América Móvil’s Claro, Telecom Italia’s TIM Brasil, and Oi, controlled by Portugal Telecom and by the Brazilian Andrade Gutierrez group. Together, these four operators control 97% of the country’s mobile subscriber base. Vivo is the leader, TIM Brasil and Claro compete neck-and-neck for second place, and Oi is fourth. The remaining 3% of the market is shared between CTBC Telecom, Sercomtel, Nextel Brasil, and the country’s first Mobile Virtual Network Operator (MVNO), Porto Seguro, which launched in 2012.

Although Brazil’s MVNO market is still embryonic, it has attracted a great deal of interest from national and international investors. Companies are being understandably cautious – considering the challenges of the Brazilian mobile market and the long list of failed MVNOs around the world. Anatel has issued four MVNO authorisations, and more are expected. The most significant MVNO launch on the cards is Virgin Mobile, which hopes to become the largest MVNO in Latin America with its youth-focused, transparent market strategy. But Virgin Mobile’s start of operations in Brazil, scheduled for the second half of 2013, risks being delayed by bureaucratic complications and difficulties in reaching MVNO agreements with mobile network operators.

This report profiles all of Brazil’s mobile operators, together with relevant statistical data and analyses.

Key developments:

In the provision of 3G/UMTS services, Claro is the market leader and is well ahead of its competitors; Claro has launched Brazil’s first mobile 4G/LTE network; Vivo, TIM, and Oi are also deploying 4G/LTE networks; Nextel is gradually rolling out full 3G services in São Paulo and Rio de Janeiro.

Companies covered in this report include:

TelefônicaBrasil/Vivo, TIM Brasil, Claro, Oi, Nextel Brasil, Algar/CTBC Telecom, SercomtelCelular, Unicel/Aeiou, Porto Seguro, Datora Telecom, Virgin Mobile, Sisteer, Terapar.


1. Synopsis
2. Mobile Network Operators (MNO)
2.1 Overview
2.2 Vivo (Telefônica Brasil)
2.2.1 Vivo company history
2.2.2 Telemig-acquired by Vivo
2.2.3 Telefónica and Telecom Italia – crossholding issues
2.2.4 Telefónica buys out Portugal Telecom
2.3 TIM Brasil
2.4 Claro
2.5 Oi
2.5.1 Amazônia Celular – acquired by Oi
2.5.2 Brasil Telecom – acquired by Oi
2.6 Nextel Brasil
2.7 Algar/CTBC Telecom
2.8 Sercomtel Celular
2.9 Unicel/Aeiou (defunct)
3. Mobile Virtual Network Operators (MVNO)
3.1 Overview
3.2 Porto Seguro
3.3 Datora (Sermatel)
3.4 Virgin Mobile
4. Related reports
Table 1 – Mobile operators’ market share – 2002 - 2013
Table 2 – 3G services – operators’ market share – 2009 - 2013
Table 3 – 3G services (phone & broadband) – operators’ annual growth – 2010 - 2013
Table 4 – Vivo – mobile subscribers – 2002 - 2013
Table 5 – Vivo/Telemig– mobile subscribers – 2002-2007 (historical)
Table 6 – TIM Brasil – mobile subscribers – 2002 - 2013
Table 7 – Claro – mobile subscribers – 2002 - 2013
Table 8 – Oi – mobile subscribers – 2002 - 2013
Table 9 – Oi/Amazônia/BrT – mobile subscribers –2002 - 2008 (historical)
Table 10 – Nextel – mobile subscribers – 2002 - 2013
Table 11 – CTBC – mobile subscribers – 2003 - 2013
Table 12 – Sercomtel – mobile subscribers – 2003 - 2013
Chart 1 – Mobile market share at a glance – 2012
Chart 2 – 3G services – operators’ market share at a glance – 2009 - 2013
Exhibit 1 – Subdivision of Brazil into regions and areas for mobile licensing
Exhibit 2 – Telefônica Brasil (trading as Vivo) at a glance
Exhibit 3 – Vivo – concessions
Exhibit 4 – The uneasy marriage between Telefónica and Portugal Telecom (historical)
Exhibit 5 – TIM Brasil at a glance
Exhibit 6 – TIM Brasil – concession awards for frequency bands A, B, D, E
Exhibit 7 – Claro Brasil at a glance
Exhibit 8 – Claro – concessions
Exhibit 9 – Oi (TNL PCS) at a glance
Exhibit 10 – Oi – concession awards for frequency bands A, D, E, M

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