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Brazil - Mobile Market - Insights, Statistics and Analysis

Brazil is home to more than one third of all mobile users in Latin America and the Caribbean. Mobile penetration is approaching 140% and still growing steadily.

The four major mobile companies Vivo, Claro, TIM Brasil, and Oi have secured spectrum in the 2.5GHz band for LTE services, and are rolling out networks at a considerable pace in an effort to gain subscribers and secure revenue from mobile data services. The government is keen for Brazil to have wider LTE footprint in place in time for the 2016 Olympic Games, which are being held in Brazil. Claro was the first of the mobile operators to launch commercial LTE services, starting with Recife, the capital of Pernambuco, where the network went live in December 2012.

The Brazilian government sanctioned the use of the 700MHz band previously allocated to TV broadcasters for mobile broadband services, and the regulator (Anatel) auctioned spectrum in this band in late 2014, though the spectrum will not be fully released by broadcasters until 2016.

Although the price of smartphones in Brazil is comparatively high for the country's socioeconomic environment, there is a strong domestic production of devices, and smartphone penetration is growing rapidly. Sales have been strengthened since 2013 following tax breaks introduced by the government at the start of the year, which have helped lower the average selling price.

M-commerce remains low, in terms of transactions, but the country is an m-commerce pioneer in the region, and a number of initiatives between mobile network operators, banks and credit card companies have targeted the large number of people without bank accounts. This has stimulated the sector, which stands to show strong growth in coming years.

This report provides an overview of the mobile voice and data market, providing a range of statistics and analysis, as also scenario forecasts to 2020.

Key developments:

New Antenna Law aimed at extending network footprints and improving mobile services; LTE subscriber base grows 400% in 2014; auction for the 700MHz band spectrum leaves two blocks unsold; Ministry of Communications approves projects worth BRL450 million to deliver LTE-450 to municipalities in 14 states; TIM Brazil sells its tower infrastructure; Nextel Brazil launches LTE services; Oi and Banco do Brazil launch an NFC-based m-payment platform; regulator proposes assigning unallocated portions of spectrum in the 2.5GHz to 2.69GHz band to smaller ISPs; MNOs sign 3G network sharing agreements; Brazil achieves 100% mobile coverage of all municipalities; multiple SIM card use raises penetration level though many yet to subscribe to mobile services; significant rollout obligations attached to LTE licences; report update includes regulator's market data updates to April 2015; recent market developments.

Companies mentioned in this report:

Telefônica Brasil/Vivo, TIM Brasil, Claro, Oi, Nextel Brasil, Algar/CTBC Telecom; Sercomtel Celular.


1. Synopsis
2. Overview of Brazil's mobile market
3. Mobile statistics
3.1 General statistics
3.2 Mobile voice services
3.2.1 Prepaid cards
3.3 Average Revenue Per User (ARPU)
3.4 Mobile broadband/data
3.4.1 Short message service (SMS)
3.4.2 Mobile broadband
3.5 Forecasts mobile market 2015; 2017; 2020
3.5.1 Notes on scenario forecasts
4. Regulatory issues
4.1 Mobile spectrum allocation and concession areas
4.1.1 2G
4.1.2 3G
4.1.3 2.5GHz and 450MHz spectrum
4.1.4 White spaces
4.1.5 700MHz spectrum
4.2 Number Portability (NP)
4.3 Mobile Termination Rates (MTRs)
4.4 Network sharing
4.5 Tower infrastructure
4.6 Infrastructure sharing
5. Mobile infrastructure
5.1 Mobile technologies
5.2 Analogue networks
5.3 Digital networks
5.3.1 GSM
5.3.2 3G
5.3.3 Long-term Evolution (LTE)
5.4 Other infrastructure developments
5.4.1 Femtocells
5.4.2 Satellite mobile
5.5 Machine-to-Machine (M2M)
6. Mobile content and applications
6.1 M-commerce
6.2 M-banking
6.3 Mobile games
7. Mobile handsets
8. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1997 - 2004
Table 2 Mobile subscribers and penetration rate 2005- 2015
Table 3 Mobile prepaid/postpaid ratio 2003 - 2015
Table 4 Evolution of mobile ARPU in Brazil major operators 2009 - 2015
Table 5 3G mobile broadband subscribers and penetration 2008 - 2015
Table 6 Average mobile broadband speed 2008 - 2014
Table 7 Mobile broadband accesses by operator 2013 - 2015
Table 8 Forecast mobile subscribers higher growth scenario 2015; 2020
Table 9 Forecast mobile subscribers lower growth scenario 2015; 2020
Table 10 Mobile market share by technology 2004 - 2013
Table 11 3G municipal coverage 2008 - 2015
Table 12 3G subscribers and penetration 2008 - 2015
Table 13 LTE subscribers 2013 - 2015
Table 14 LTE subscribers by operator 2013 - 2015
Table 15 LTE subscriber market share by operator 2014 - 2015
Table 16 M2M terminals 2008 2015
Table 17 Handset and smartphones sales 2011 - 2015
Table 18 Domestic mobile handset production 2003 2014
Chart 1 Evolution of Brazil's mobile subscriber base 2000 - 2015
Chart 2 Evolution of mobile ARPU in Brazil major operators 2009 2015
Exhibit 1 Subdivision of Brazil into regions and areas
Exhibit 2 H-band for 3G services lots, areas, and spectrum winners
Exhibit 3 Bands for 4G services blocks, winners, and price/MHz/population
Exhibit 4 LTE TDD deployments
Exhibit 5 LTE deployments
Exhibit 6 700MHz auction results - 2014
Exhibit 7 3G network launches by operator 2007 - 2008

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