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Brazil - Digital Economy and Digital Media - Statistics and Analyses


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Brazil - Digital Economy and Digital Media - Statistics and Analyses

Brazil's pay TV market, the largest in Latin America, has experienced sustained growth since 1996. Nevertheless, pay TV penetration lags behind other major countries such as Argentina, Chile, Venezuela, Mexico, and Colombia. There is considerable room for further growth, which has encouraged investors such as AT&T to gain a foothold in the market. This activity was also stimulated by the new pay TV law of 2011 which removed restrictions on foreign investment and on telcos being able to provide pay TV services.

The principal operators in Brazil's pay TV sector are Net Serviços (Net), Sky Brasil, Claro TV, Vivo TV, and Oi TV. Other operators include CTBC/Algar Telecom, Vivo (formerly GVT TV), TVA, and SIM TV.

The América Móvil group companies Net and Claro TV together control more than half of Brazil's pay TV market. With its cable TV service, Net alone accounts for one third of all pay TV subscribers in Brazil, but its share has been falling due to the satellite TV boom that started around 2010, and more recently to the surging popularity of IPTV and OTT videos services.S0
ky Brasil occupies a close second place in the pay TV market. It is the satellite TV leader, but faces growing competition from Claro TV, Vivo TV, Oi TV, and GVT TV (Vivo).

This report provides an overview of Brazil's pay TV market, accompanied by statistical data.

Key developments:

Regulator determines that OTT videostreaming services complement but do not replace pay-TV services; videostreaming and economic crisis causing drop in pay-TV subscriber base; Telefónica rebrands newly acquired GVT as Vivo; Embratel and Net Serviços merge with Claro Brasil; government releases revised ASO schedule; Net shows ambitious national expansion plans, Sky Brasil's new shareholder agreement approved by Anatel; Via Embratel satellite TV service rebranded Claro TV; Vivo TV absorbs TVA, having acquired 100% of the company; report includes the regulator's market data to February 2016, operator data to Q1 2016, recent market developments.

Companies covered in this report include:

Net Serviços de Comunicação, Sky Brasil, Claro TV, Vivo TV, Oi TV, GVT TV, Vivo, CTBC/Algar Telecom.


1. Synopsis
2. Digital economy
2.1 E-commerce
2.2 S-commerce
2.3 E-government
2.4 E-health
2.5 E-learning
2.6 Online games
3. Digital media
3.1 Introduction
4. Regulatory issues
4.1 Pay TV law
4.2 Incumbent fixed-line telcos in the pay TV sector
4.3 Foreign ownership regulations
4.4 Videostreaming
4.5 Pay TV statistics
4.6 Key digital media players
4.7 Net Serviços de Comunicação
4.7.1 Shareholders
4.7.2 Services
4.8 Sky Brasil
4.9 Oi TV
4.10 Vivo TV
4.11 Vivo (GVT TV)
4.12 Algar Telecom (CTBC TV)
5. Cable TV
6. Multichannel multipoint distribution systems (MMDS)
7. Satellite-based digital pay TV developments
8. Digital Terrestrial TV (DTTV)
9. Related reports
Table 19 Brazil B2C e-commerce spending 2005 - 2013
Table 15 Fibre-based TV subscribers 2014 - 2016
Table 1 Historic - Pay TV subscribers and penetration 1998 - 2009
Table 2 Pay TV subscribers and penetration 2010 - 2015
Table 3 Historic - Pay TV market share by technology 1998 - 2009
Table 4 Pay TV market share by technology 2010 - 2016
Table 5 Pay TV market revenue 2005 - 2015
Table 5 Pay TV subscriber net additions by platform 2012 - 2016
Table 6 Pay TV operators market share 2000 - 2016
Table 7 Grupo Claro (Net Serviços) cable TV subscribers 2000 - 2016
Table 9 Claro TV subscribers (historic) 2010 - 2012
Table 8 Sky Brazil TV subscribers 2010 - 2016
Table 10 Oi TV subscribers 2010 2016
Table 11 Vivo TV subscribers 2012 2016
Table 12 Vivo (GVT) subscribers (historic) 2011 2014
Table 13 Algar Telecom pay TV subscribers 2011 - 2016
Table 14 Historic - Cable TV subscribers and penetration 1998 - 2009
Table 15 Cable TV subscribers and penetration 2010 - 2016
Table 16 Historic - MMDS subscribers and penetration 1998 - 2009
Table 17 MMDS subscribers and penetration 2010 - 2016
Table 18 Historic - DTH subscribers and penetration 1998 - 2009
Table 19 DTH subscribers and penetration 2010 - 2016
Chart 1 Pay TV subscribers and penetration 2005 - 2016
Chart 2 Pay TV market share by technology 2005 - 2016
Exhibit 1 Net Serviços de Comunicação at a glance
Exhibit 2 TVA

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