Market Research Logo

Brazil - Broadcasting

Brazil - Broadcasting -

Since 1996, Brazil’s pay TV market has experienced sustained growth, not even slowing down during the global credit crunch of 2008/09. Although Brazil has the largest number of pay TV subscribers in Latin America, its pay TV penetration lags behind other major countries such as Argentina, Chile, Venezuela, Mexico, and Colombia. There is therefore ample room for growth, and investors have been eager to gain a foothold in the market, especially since the new pay TV law of 2011 removed restrictions on foreign investment and on telcos being able to provide pay TV services.

The principal operators in Brazil’s pay TV sector are Net Serviços (Net), Sky Brasil, Claro TV, Vivo TV, and Oi TV. Other operators include CTBC/Algar Telecom, GVT TV, TVA, and SIM TV.

América Móvil group companies Net and Claro TV together control more than half of Brazil’s pay TV market. With its cable TV service, Net alone accounts for one third of all pay TV subscribers in Brazil, but its share has been decreasing due to the satellite TV boom that started around 2010.

Sky Brasil occupies a close second place in the pay TV market. It is the satellite TV leader, but faces growing competition from Claro TV, Vivo TV, Oi TV, and GVT TV.

This report provides an overview of Brazil’s pay TV market, accompanied by statistical data.

Key developments:

América Móvil’s Embratel has gained control of Net; Net has ambitious expansion plans, having been authorised to provide services nationwide; Sky Brasil’s new shareholder agreement has been approved by Anatel; Via Embratel satellite TV service has been rebranded Claro TV; Vivo TV has absorbed TVA, having acquired 100% of the company.

Companies covered in this report include:

Net Serviços de Comunicação, Sky Brasil, Claro TV, Vivo TV, Oi TV, GVT TV, CTBC/Algar Telecom.


1. Synopsis
2. Pay TV overview
2.1 Pay TV statistics
3. Regulatory issues
3.1 Pay TV law
3.2 Incumbent fixed-line telcos in the pay TV sector
3.3 Foreign ownership regulations
4. Pay TV players
4.1 Net Serviços de Comunicação
4.1.1 Shareholders
4.1.2 Services
4.2 Sky Brasil
4.3 Claro TV
4.4 Oi TV
4.5 Vivo TV
4.6 GVT TV
4.7 CTBC TV
5. Cable TV
6. Multichannel multipoint distribution systems (MMDS)
7. Satellite-based digital pay TV developments
8. Digital terrestrial TV (DTTV)
9. Related reports
Table 1 – Pay TV operators by technology – 2012
Table 2 – Pay TV subscribers and penetration – 1998 - 2013
Table 3 – Pay TV market share by technology – 1998 - 2013
Table 4 – Pay TV operators – market share – 2000 - 2013
Table 5 – Net Serviços – cable TV subscribers – 2000 - 2013
Table 6 – Cable TV subscribers and penetration – 1998 - 2013
Table 7 – MMDS subscribers and penetration – 1998 - 2013
Table 8 – DTH subscribers and penetration – 1998 - 2013
Chart 1 – Evolution of pay TV in Brazil – 2001 - 2013
Chart 2 – Pay TV technologies at a glance – 2004 - 2013
Chart 3 – Pay TV operators’ market share at a glance – 2012
Exhibit 1 – Net Serviços de Comunicação at a glance
Exhibit 2 – TVA

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report