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Brazil - Broadband Market - Overview, Statistics and Forecasts


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Brazil - Broadband Market - Overview, Statistics and Forecasts -

In terms of broadband subscribers, Brazil is the regional leader and one of the top countries in the world, ranking ninth globally. In terms of penetration, however, Brazil is only slightly above the Latin American average, trailing behind neighbouring Chile, Argentina, and Uruguay.

Substantial investments and regulatory reforms are being implemented in preparation for the 2014 FIFA World Cup and 2016 Olympic Games being held in Brazil. These should have a positive effect on the broadband market. In particular, the General Competition Plan regulating wholesale services and infrastructure sharing – such as Local Loop Unbundling (LLU) and bitstream access – should drive competition in the broadband market.

Another major development is the construction of a new submarine cable network – the Atlantic Cable System (ACSea) – linking Brazil with the USA, Europe, Africa, and several Latin American countries. When completed, it will substantially increase bandwidth and reduce broadband prices in Brazil.

Oi is the leading broadband network operator, closely followed by Net; Vivo is in third place, and GVT is fourth. Oi and Vivo, which use mainly ADSL technology, have been losing market share to Net and GVT, which offer faster connections – the first over HFC cable, and the second over a NGN network with a Fibre-to-the-Cabinet architecture.

This report provides an overview of Brazil’s internet and broadband market, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.

Key developments:

Brazil’s National Broadband Plan proceeds slowly but surely, with more than 1.2 million users connected in 2,300 municipalities; four operators have launched FttH services (Vivo, Oi, GVT, and TIM Brasil); international WiFi provider Vex has been bought by Oi and rebranded Oi WiFi; Brazil’s online sales escalate, driven by social commerce (s-commerce); Brazil is the world’s second-largest consumer of Twitter.

Companies covered in this report include:

Vivo, Oi, Embratel, GVT, Universo Online (UOL), Net Serviços de Comunicação, TIM Brasil, Intelig, CTBC/Algar Telecom, Sercomtel, Neovia, Eletropaulo Telecom, Copel, BuscaPé.


1. Synopsis
2. Fixed broadband access market
2.1 Overview
2.1.1 Broadband statistics
2.1.2 Broadband market analysis
2.1.3 Digital inclusion and GESAC
2.2 National broadband plan
2.2.1 Inception
2.2.2 Network
2.2.3 Goals and realisations
2.2.4 Major participating operators
2.2.5 Price and speed
2.3 Brazil’s ISP market
2.3.1 Overview
2.3.2 Universo Online (UOL)
2.4 Broadband network operators
2.4.1 Market share statistics
2.4.2 Oi Velox
2.4.3 Net Vírtua
2.4.4 Vivo Speedy
2.4.5 Power GVT
2.4.6 TIM Brasil
2.5 Cable modems
2.6 Asymmetrical digital subscriber line (ADSL)
2.7 Fibre-to-the-home (FttH) networks
2.8 Broadband Powerline (BPL)
2.9 Fixed wireless broadband
2.9.1 WiFi
2.9.2 WiMAX
2.9.3 TDD-LTE
2.10 Media convergence
2.10.1 Overview of media convergence
2.10.2 Broadband TV (IPTV)
3. Digital economy
3.1 E-commerce
3.2 S-commerce
3.3 E-government
3.4 E-health
3.5 E-learning
3.6 Online games
3.7 Smart meters/smart grids
4. Digital media
5. Forecasts – fixed broadband market 2015; 2020
5.1 Scenario 1 – higher broadband growth
5.2 Scenario 2 – lower broadband growth
5.3 Notes on scenario forecasts
6. Related reports
Table 1 – Internet users and penetration –1996 - 2013
Table 2 – Fixed broadband subscribers and penetration – 2001 - 2013
Table 3 – Broadband market share by technology – 2002 - 2013
Table 4 – Broadband operators’ market share – 2003 - 2013
Table 5 – Oi – broadband subscribers – 2001 - 2013
Table 6 – Net – broadband subscribers – 2001 - 2013
Table 7 – Vivo – broadband subscribers – 2001 - 2013
Table 8 – GVT – broadband subscribers – 2004 - 2013
Table 9 – Cable modem subscribers and penetration – 2001 - 2013
Table 10 – ADSL subscribers and penetration – 2001 - 2013
Table 11 – Brazil – B2C e-commerce spending – 2005 - 2013
Table 12 – Forecast broadband subscribers – higher growth scenario –2015; 2020
Table 13 – Forecast broadband subscribers – lower growth scenario – 2015; 2020
Chart 1 – Fixed broadband technologies at a glance – 2004 - 2013
Chart 2 – Broadband market share at a glance – 2007 - 2013
Exhibit 1 – Regions and states of Brazil

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