Brazil - Broadband Market - Overview, Statistics and Forecasts -
In terms of broadband subscribers, Brazil is the regional leader and one of the top countries in the world, ranking ninth globally. In terms of penetration, however, Brazil is only slightly above the Latin American average, trailing behind neighbouring Chile, Argentina, and Uruguay.
Substantial investments and regulatory reforms are being implemented in preparation for the 2014 FIFA World Cup and 2016 Olympic Games being held in Brazil. These should have a positive effect on the broadband market. In particular, the General Competition Plan regulating wholesale services and infrastructure sharing – such as Local Loop Unbundling (LLU) and bitstream access – should drive competition in the broadband market.
Another major development is the construction of a new submarine cable network – the Atlantic Cable System (ACSea) – linking Brazil with the USA, Europe, Africa, and several Latin American countries. When completed, it will substantially increase bandwidth and reduce broadband prices in Brazil.
Oi is the leading broadband network operator, closely followed by Net; Vivo is in third place, and GVT is fourth. Oi and Vivo, which use mainly ADSL technology, have been losing market share to Net and GVT, which offer faster connections – the first over HFC cable, and the second over a NGN network with a Fibre-to-the-Cabinet architecture.
This report provides an overview of Brazil’s internet and broadband market, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.
Brazil’s National Broadband Plan proceeds slowly but surely, with more than 1.2 million users connected in 2,300 municipalities; four operators have launched FttH services (Vivo, Oi, GVT, and TIM Brasil); international WiFi provider Vex has been bought by Oi and rebranded Oi WiFi; Brazil’s online sales escalate, driven by social commerce (s-commerce); Brazil is the world’s second-largest consumer of Twitter.
Companies covered in this report include:
Vivo, Oi, Embratel, GVT, Universo Online (UOL), Net Serviços de Comunicação, TIM Brasil, Intelig, CTBC/Algar Telecom, Sercomtel, Neovia, Eletropaulo Telecom, Copel, BuscaPé.